Kia launches new campaign for FIFA 2026

MANILA: Kia has launched a new campaign for the Fédération Internationale de Football Association (FIFA) World Cup 2026, under the theme, “inspiration connects us all.”

Per the Hyundai-owned South Korean car brand, its new strategy highlights the brand’s commitment to promoting unity not only between Kia and its customers, but among people around the world during the iconic global sporting event. 

The key components of the campaign include the Kia Official Match Ball Carrier (OMBC), Display Themes for Kia vehicles, and campaign videos that convey the broader message of connection through inspiration. 

“The FIFA World Cup is more than a sporting event, it is a cultural celebration that brings the world together. This campaign embodies Kia’s core message ‘Inspiration connects us all’ and aims to help fans around the globe enjoy their experience to the fullest, reflecting the company’s vision as a sustainable mobility solutions provider that enables connection and inspiration beyond the road,” Kia Senior Vice President and Global Brand and Customer Experience Division Head Chang Sung Ryu was quoted as saying. 

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Kia Display Theme 

Kia will also make FIFA World Cup 2026 display themes available to its customers via the Kia Connect Store. 

In relation to the said initiative, the company has released the FIFA World Cup 2026 Global Display Theme, which celebrates the tournament while offering a unique experience exclusively for Kia owners passionate about the sport. 

Kia will distribute a total of 17 themes leading up to the tournament’s opening next year. 

The themes will be available only to Kia car owners in the United States, Korea, and Europe. 

For those wondering, the Kia Display Theme allows Kia owners to enjoy customized cluster and infotainment display colors and graphics as well as customized navigation and driving information. 

In addition, they will also be able to use animations that appear during engine start-up and shut-down. 

Kia OMBC 

The Kia OMBC will see children from countries around the world deliver the official match ball to World Cup referees before each match. For the upcoming World Cup, a total of 104 participants aged between 10 and 14 will be given the chance to enter the field alongside the world’s best players.

Kia is also expanding the OMBC program by hosting the first-ever Kia OMBC Cup as part of its support for global youth football/soccer initiatives. 

OMBC participants — the Seoul-headquartered automobile manufacturer pointed out — will be given the opportunity to play in a youth tournament, selected through local try-outs. The event will feature participation from former legends, who will represent their countries, including global World Cup ambassador and icon Thierry Henry. 

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