Kia PH and its distributor, Ayala, to unbox a mysterious box soon

MANILA: There is a new distribution network for Kia in the Philippines market that is led by AC Industrials, a subsidiary of Ayala. Manny Aligada, the deputy CEO of Ayala Automotive Holdings will be the head of the new company. He feels that the company has the power to surprise the people of the Philippines once more.

The curious people will have to wait until January 30, 2019, for the official re-launch of the brand. However, there is something very different about this re-launch event. Normally, everyone would expect officials from the company, the stakeholders and media to be present at such an event. But now, the company will be involving the public too.

There is a huge red box kept in the middle of the Bonifacio High Street which reads “Unboxing - 01.30.2019” along with the company’s name and tagline. This mysterious box is expected to contain any of the three new models that are scheduled to launch this year.

Kia has slated three new launches for 2019 to meet the 10,000-unit sales target. Firstly, it will stabilise the business by highlighting the partnership of the Ayala Corporation and Kia brand. And then, it has some plans to strengthen the current dealership network and also introduce new financial packages.

After that, the Kia distributor will improve the facilities to match the global standards. The company also plans to open three new showrooms in the country. And lastly, the distributor plans to enlarge its digital network. All of this will pave the way to a huge chunk of customers and improve the sales chart.

The new distributor has high hopes that these plans will work to meet the optimistic sales target.