Porsche Formula E team changes name, aims for triple championship

MANILA: The Porsche Formula E Team has changed its official name to reflect its deeper relationship with its partner, Swiss luxury watch manufacturer TAG Heuer. 

In subsequent seasons of the all-electric racing championship, the German marque’s factory team will now be known as the TAG Heuer Porsche Formula E Team. The name change also signals the German carmaker’s intention of becoming the first team to win all three Formula E world championship titles: the constructors, driver's, and team championship titles. 

“Merci, TAG Heuer! After six seasons together in Formula E, Porsche is at the forefront of electric motorsport. Such success is only possible with partners who share the same values. In our case, these are primarily a passion for motorsport and technical innovation,” Porsche Motorsport Vice President Thomas Laudenbach said. 

“What makes our partnership in Formula E special, however, is that both brands are characterized by a predominantly mechanical tradition, yet we have prevailed in arguably the most digital racing series in the world,” Laudenbach added. 

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Interestingly, the 2025 Formula E season saw the Porsche team attain the Team and Manufacturer’s Championship titles. 

The said team has already won a total of 13 races since 2019. As such, a triple Formula E championship win, Porsche Motorsport says, is the next logical step. The watch manufacturer, meanwhile, intends to showcase its first-ever smartwatch through motorsports - a huge milestone for the brand, which has focused on mechanical watches since its founding in 1860. 

Currently, the TAG Heuer Porsche Formula E Team has eight partners, all of which will continue to be an integral part of the racing group. The aforementioned includes the following: 

• Mobil 1
• Loctite
• Puma
• NetApp and Cato Networks
• Synopsys
• TDK Corporation

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