Toyota Mobility Solutions PH powers Mida Food with digital logistics platform

MANILA: Toyota Mobility Solutions Philippines, Inc. (TMSPH) introduces one of its flagship new mobility solutions, a logistics platform that intends to digitize logistics processes and boost operating efficiency and growth of local firms.

This customized system is made to automate daily planning, which includes trip scheduling, vehicle assignment, loading optimization, and delivery routing. For the daily management of the company, TMSPH's Logistics Platform also provides real-time delivery status tracking.

In this initial phase of launching the digital platform, TMPSH has started supporting the logistics operation of Mida Food Distributors Inc. (Mida Food), a leading seafood importer, distributor, and processor in the Philippines. Mida Food provides quality frozen seafood products for businesses in the food service industry, as well as individuals and households through its retail brand, Pacific Bay.

The Logistics Platform streamlines administration and generates the ideal route and loading plan that easily integrates the variable delivery conditions. This supports Mida Food’s goal to achieve optimal truck utilization, which is one of the considerations in lowering the delivery costs. Drivers are also equipped with a mobile application for real-time sending of delivery status updates to Mida Food.

Through TMSPH’s Logistics Platform, Mida Food can address the limitations in its delivery operations, such as the difficulty in route planning due to various client restrictions, challenges with truck capacity, demand and product load, and lack of visibility in delivery status.

The Toyota Mobility Philippines Logistics Platform streamlines administration and generates the ideal route and loading plan that easily integrates the variable delivery conditions. This supports Mida Food’s goal to achieve optimal truck utilization, which is one of the considerations in lowering the delivery costs. Drivers are also equipped with a mobile application for real-time sending of delivery status updates to Mida Food.

Prior to the platform's launch, TMSPH and Mida Food carried out a number of on-the-ground operations studies to enhance end-to-end procedures, including order taking, warehouse management, and dispatch. Based on its vast expertise in manufacturing, warehouse management, logistics, and distribution in the Philippines, TMSPH utilized Toyota's quality management concepts and efficient techniques in this process.

“TMSPH has been instrumental in modernizing the way we plan, manage, and track our goods movement during our last mile fulfillment. Their inputs, as we continue to improve our systems, have been invaluable, and together we are realizing efficiencies through their logistics platform”, said Mida Food President and Chief Operating Officer Enrique Miguel Valles. “We are thankful for TMSPH’s assistance in helping us continually add value to the products & services we offer our customers.”

This collaboration is just one of the many projects that TMSPH is rolling out to help build successful businesses. TMSPH continues to innovate its products and services to further help Filipino business owners in the improvement of their operations.

Last year, TMSPH started a demonstration project of a mobility service to measure the efficiency of fleet car wrap advertising. The service was based on vehicle location information received through a mobile app in order to optimize advertising profits.

This demonstration project was led by TMSPH, with the cooperation of Flare Inc. (Flare), a company that develops and operates mobility-related businesses such as wrap advertising, Toyota Financial Services Philippines Corporation (TFSPH), Toyota’s automobile sales finance company, and Toyota Daihatsu Engineering & Manufacturing Co., Ltd. (TDEM), Toyota’s regional office in Asia.

The project was promoted using ten fleet vehicles throughout Metro Manila, Laguna, and other bordering cities for six months. During the demonstration, TMSPH served as an advertiser by promoting TFSPH’s Kinto One full-service lease product.

By using automobiles that move across large areas for advertising instead of outdoor advertising in permanent sites like billboards, the demonstration project enabled TMSPH to gather a wide range of data and knowledge about the effectiveness of advertising.

Photos from Toyota Motor Philippines (TMP)

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