Harley-Davidson launches Chapter of the Year contest in emerging Asia markets

MANILA: Harley-Davidson has brought back the Chapter of the Year contest across the Asia Emerging Markets (AEM). More than 50 Harley Owners Group (HOG) chapters will vie to be the best chapter in the market region.

The contest aims to boost engagement among the 9,000-member HOG community and the Harley-Davidson dealers in AEM.

The first Chapter of the Year contest was held in Thailand in 2021. Now, the contest is extended to other markets including the Philippines, South Korea, Vietnam, Malaysia, Indonesia, Taiwan, Singapore, Hong Kong, and Macau.

Among the awards given during the inaugural edition of the contest in Thailand were Chapter of the Year Winner, Chapter of the Year Runner-Up, Chapter Manager of the Year Winner, and Chapter Manager of the Year Runner-Up.

“We are excited to announce the return of the Chapter of the Year contest for its second consecutive year. We look forward to what we can achieve with the expansion of the contest to our other markets in Asia, as we continue to develop meaningful connections with our HOG community and offer them unforgettable experiences,” Harley-Davidson AEM and India Managing Director Sajeev Rajasekharan stated.

The score will be based on several categories including the number of monthly rides, rally attendance, and partnerships. The riders will also be invited to join special challenges, where they will win exclusive patches that will contribute to their chapter’s score.

The contest will run until December 31.

The winners will be announced online and will be formally awarded at a major HOG event in 2023.

Photos from Harley-Davidson

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