Agudo is Chevrolet PH’s new president, CEO

MANILA: Following buzz that circled the local automotive industry since last year, it has finally been confirmed: Ma. Fe Perez-Agudo is now with Chevrolet Philippines.

Agudo led this year’s Chevrolet Dealer Business Conference as the president and chief executive officer (CEO) of the Golden Bowtie marque’s local distributor.

To note, Agudo is one of the key personalities in the Philippine automotive industry as she previously steered Hyundai Asia Resources Incorporated (the then distributor of the Korean automotive marque) , as well as Changan Motor Philippines Incorporated before accepting her new position.  

In a statement, the newly-hailed company chief executive launched a comprehensive Rework strategy to lay the groundwork for the transformation of the Chevrolet business in the country.

Per Chevrolet Philippines, the meeting of the brand’s dealer network highlights the commitment in enhancing the core aspects of its business and advancing its dealership and customer service operations.

"First thing on our agenda is to strengthen our bonds with loyal customers and to broaden our market scope, recognizing and acting upon the diverse demands for quality and service of our growing customer base." Agudo was quoted as saying.

"Chevrolet Philippines stands on the brink of transformative progress. We assure our customers of products of exceptional quality that will foster customer loyalty, and of offers that mirror their true value. We are proud to support this with a network of service-oriented professionals, all contributing to our customers’ enriched Chevrolet experience,” she added.

Present during the event were Chevrolet Philippines Board of Directors namely Ambassador Jose Cuisia Jr. (Chairman of the Board) and Richard Lee (Chairman Emeritus).

Photos from Chevrolet Philippines

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