Ben&Ben joins TMA’s ‘Move Your World Beat’ campaign

MANILA: Ben&Ben front men—twin brothers Paolo and Miguel Benjamin—become part of Toyota Motor Asia’s (TMA) Move Your World Beat, a new culture initiative developed with creative partner VIRTUE Asia.

Per the Japanese carmaker’s local wing, the duo will join artists from across Asia to transform everyday Toyota vehicle sounds into original musical compositions that celebrate creativity, collaboration, and cultural expression. 

“At its heart, Move Your World is about Toyota's commitment to the communities in Asia - the freedom to move, and the thrill and joy of moving forward together. With Move Your World Beat, we bring that same spirit to music, a universal language that unites our communities and moves us all a little closer,” TMA General Manager Jaja Ishibashi was quoted as saying. 

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What is ‘Move Your World Beat?’

TMA’s Move Your World Beat is a campaign that brings together established and emerging artists from across Asia to collaborate, experiment, and inspire the next generation to express their cultures through contemporary sound. 

In addition, it serves as an ongoing platform where Toyota empowers Asia’s creators to tell stories through music while celebrating both cultural heritage and innovation.

As the Philippine representatives, the Benjamin twins join a regional lineup of creators that includes Malaysia’s Belle Sisoski, Pakistan’s Natasha Noorani, Singapore’s Shye, Thailand’s Valentina Ploy, and Vietnam’s 2pillz.

Where, when to catch them

Launched through a TikTok-led creator program, each artist will produce an original track using the sounds of a Toyota, such as subtle clicks and ambient hums, to engineered tones, and reimagine them through their own distinct musical style.

The campaign will culminate later this year with the release of a regional collective beat, bringing together the musical contributions of artists from six countries into a single collaborative work that resonates across Asia. 

Beyond this year’s rollout, Move Your World Beat is intended to continue as an ongoing platform, with each participating artist’s content contributing to future collaborations that celebrate creativity, community, and cultural exchange across the region.

“By transforming the functional sounds of a vehicle into creative expression, the campaign highlights the idea that movement is not only physical, but also cultural and emotional,” Toyota Motor Philippines wrote in a press release.

“Each composition reflects the artist's unique musical identity while contributing to a broader body of work that celebrates Asia's diversity through a shared creative language,” it added. 

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