BMW Excellence Club established for 7 Series, i7, X7, XM owners in PH

MANILA: BMW Philippines has rolled out the BMW Excellence Club, which aims to reward 7 Series, i7, X7, and XM owners in the country.

Per the local wing of the upmarket German car brand, the highly exclusive program is designed to elevate the ownership experience of BMW’s most discerning customers with a range of privileges and personalized services that extend well beyond the drive. 

“The BMW Excellence Club is more than an ownership program. It embodies our commitment to delivering extraordinary experiences for our most valued customers,” SMC Asia Car Distributor Corporation General Manager Michael Rosario was quoted as saying.

“By combining exceptional service with lifestyle privileges, we are redefining what it means to own a BMW model in the Philippines. Luxury ownership extends far beyond the vehicle itself. It is about fostering meaningful relationships, creating unforgettable moments, and curating an ownership journey that reflects the essence of the Ultimate Driving Machine,” he added. 

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Club perks

BMW Philippines appears to have taken the time to know its customer base well. And those who purchase its high-end models likely have a few things in common.

These are reflected in the suite of perks available to the select few who drive the marque’s top-tier vehicles. 

1st-class airport transfers

Members will get to enjoy complimentary airport limousine service with “fast lane” access at the Ninoy Aquino International Airport.

Such a benefit, BMW Philippines noted, ensures every journey begins and ends in comfort and style.

Priority access to bespoke experiences

BMW Philippines will also invite members to events such as intimate dining experiences, model launches, curated lifestyle gatherings, and privileged access to offers from BMW’s luxury brand partners.

Service pick-up, drop-off

Those who are part of the program will not have to waste important time waiting for their rides to be serviced in dealerships.

BMW Philippines will make their maintenance experience more convenient with doorstep collection and delivery for scheduled vehicle servicing.

BMW Car Spa

Even their cars will be treated to a proper “spa day” as automobiles of members will experience first-class pampering with premium cleaning and polishing services delivered by BMW Car Spa specialists.

“The launch of the BMW Excellence Club marks only the beginning of BMW Philippines’ vision to further enrich the relationship with its most valued customers. In the coming months, members can look forward to a growing portfolio of privileges through new partnerships with renowned luxury and lifestyle brands and once-in-a-lifetime experiences available only to BMW Excellence Club members,” the company wrote in a press release. 

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