Bustamante makes it to SportsPro’s top 150 Most Marketable Athletes list

MANILA: Bianca Bustamante has made it to the top 150 Most Marketable Athletes list by SportsPro Media and NorthStar Solutions Group.

The Filipino F1 Academy racer is ranked number 64 on the said list, which reflects her rising profile in the world of motorsport and the growing influence of young women in sports.

“I’m thrilled to learn that I have been ranked as SportsPro Media’s 64th most marketable athlete of 2024. Being listed among other iconic athletes and motorsports talents is something I did not imagine when I began racing as a young kid. It’s amazing to see all the hard work turn into results like these — so I can continue to further develop my skills as a driver and further develop my brand for sponsorship opportunities,” Bustamante said.

“I want to thank and show my appreciation to everyone - especially my sponsors, partners, and fans who have given me this opportunity to race and allow me to do what I love,” she added.

Bustamante currently competes under the banner of Art Grand Prix and is the first female racer and first Filipino driver to participate in the McLaren Driver Development Program. The 19-year-old Laguna native also happens to be the only athlete of Filipino nationality in the aforementioned list.

And while we are talking numbers, SportsPro Media’s list places Bustamante as the eighth highest-ranked motorsport athlete for 2024 and is the second-most marketable teenage athlete in the world.

Bustamante maintains her social media presence with a combined following of over three million followers on major platforms, namely Instagram, X (formerly Twitter), TikTok, and Facebook. Her engaged and diverse followers from over 20 countries place her at the top of the list as the most-followed female junior driver and 24th overall in social media engagement among the top 150 athletes.

Bustamante is currently an ambassador for McLaren Racing, Google Chrome and Google Pixel, Cisco, Logitech G, EA Sports, Lance East Exotics, Bell Helmets, and Quadrant. She also has brand endorsements with Pirelli, Sephora, Charlotte Tilbury, Marsatta Chocolate, Qatar Airways, GoTyme Bank, Bein Sports Asia, Upper Deck, and Alpinestars.

Also read:

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Bianca Bustamante headlines motorsport-themed event in SM MOA

Bustamante is McLaren Driver Development Program’s 1st female driver