Chery puts up 3S facility in Cebu

MANILA: Chery Auto Philippines (CAP) is boosting its presence in the Visayas region with the inauguration of its dealership in Cebu.

Situated at the corner of Gov. M. Cuenco Avenue and J. Panis Street Banilad, Cebu City, the newly-opened Chery Cebu is operated by the Borromeo Group of Companies-led Pacific Autoworld Incorporated

In a statement, the company shared that the aforementioned 3S (sales, service, and spare parts) facility is ready to give customers better access to the marque’s local lineup with matching aftersales support—ensuring a holistic customer-focused ownership experience.

Chery Cebu comes with a spacious showroom that can display its lineup and a service with five work bays to provide efficient and reliable maintenance and repair services.

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"We are excited to introduce Chery Cebu as a new destination for motorists seeking smart, reliable, and future-ready mobility solutions. In partnership with Chery Auto Philippines, our goal is to provide customers with a seamless ownership journey, from vehicle selection to comprehensive aftersales support while delivering the quality service and peace of mind they deserve," Pacific Autoworld Incorporated President Marco Borromeo.

Meanwhile, UAAGI Auto Group Deputy Director Joshua Sytin expressed confidence in Chery Cebu’s capabilities in attending to the needs of clients.

"A dealership is more than a place where vehicles are sold, it is where lasting relationships with customers begin. The opening of a new Chery dealership here in Cebu marks the beginning of many meaningful journeys for families and individuals across the Visayas region, and we are proud to have Pacific Autoworld Incorporated of the Borromeo Group leading that experience. Their commitment to excellence and deep understanding of the local market will play a vital role in strengthening customer confidence in the Chery brand,” Sytin said.

“We congratulate the entire team on this milestone and we look forward to seeing Chery become an even stronger presence in Cebu in the years ahead," he added.

Meanwhile, Chery Auto Philippines (CAP) Brand Head Franz Decloedt echoed Sytin’s setiments, adding that opening of reflects the firm’s continued efforts to boost presence and bring the brand closer to more motorists.

“With Pacific Autoworld Incorporated's strong track record in the automotive industry and shared commitment to customer satisfaction, we are confident that this new dealership will provide the quality products, dependable aftersales support, and level of service our customers have come to expect from Chery," Decloedt mentioned.

Chery Cebu is open Mondays-Saturdays from 8:00 a.m.-6:00 p.m. and on Sundays from 8:00 a.m.-5:00 p.m.. Customers may also contact 0920-963-2471 for sales inquiries and 0992-837-8598 for aftersales concerns.

The recent dealership followed CAP surpassing the 1,000-unit sales milestone for the Chery Tiggo rEV as the brand continues to gain momentum in the local market after experiencing a 58-percent year-to-date sales growth.

Aside from that, Chery also breached 20-million-unit mark in cumulative global vehicle sales.

Chery in PH

Chery in the Philippines is made up of the following models:

• Tiggo rEV LE
• Tiggo Grand Tour
• Tiggo Touring
• Tiggo 8 Pro AWD
• Tiggo Cross CVT
• Tiggo 7 Pro Hybrid

Early this year, CAP also started accepting pre-orders for the Chery QEV, which was previewed at the 10th Philippine International Motor Show.

Priced at 1.12 million, the aforementioned model is packaged with a five-year or 150,000-kilometer vehicle warranty (whichever comes first), as well as an eight-year or 160,000-kilometer warranty (whichever comes first) for high-voltage electric vehicle components.

Also read:

Chery Group officially surpasses 20-M cumulative global sales

UAAGI showcases expanded lineup at UOTM 2026 2nd leg

Chery Auto PH surpasses 1K-unit sales mark for Tiggo rEV

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