Denza enters local market through BYD PH

MANILA: Denza, BYD’s premium and tech-oriented sub brand, is now in the Philippines. 

The newly-entered energy vehicle marque (which is the byproduct partnership between  BYD and Mercedes Benz) entered the local market through BYD Philippines Corporation. Its arrival made true BYD General Manager for Sales Asia Pacific Division Liu Xieliang’s announcement in 2024 — just a few weeks late.

To recall, the regional chief said that Denza is set to arrive sometime in the final quarter of 2025.

In a statement, the brand’s local arm said that Denza’s arrival is designed to boost the group’s presence beyond the mass market by prioritizing "a distinct shift toward craftsmanship and passenger-centric engineering.”

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“The future of premium mobility isn’t defined by excess — it’s defined by intelligence. Nowadays, it is technology that truly drives elegance. And at Denza, we see new energy vehicles as an opportunity to rethink how power, comfort, and sustainability can work together in a more thoughtful, human way,” BYD and Denza Philippines Country Head Adam Hu said.

Further, the local distributor mentioned that Denza’s local entry signals BYD Philippines Corporation’s “continued commitment to expanding the country’s access to next-generation mobility solutions.”

Per Denza Philippines, the marque's official launch — as well as the unveiling of its initial line of offerings for the local market — shall take place within the first quarter of 2026.

“What we’re building with Denza is a long-term vision for premium mobility — one where innovation serves the driver, sustainability is seamlessly integrated, and every vehicle reflects a smarter way forward,” Hu concluded.

Meanwhile, Denza Philippines can expect some key features from its forthcoming offerings that are meant to elevate driving experience. They are:

• DiSus
• e3 platform

Per the BYD Philippines-steered firm, DiSus delivers ride comfort without sacrificing handling. On the other hand, the e3 platform powers confident performance, precise control, enhanced safety, and exceptional maneuverability.

While the company is mum on the nameplate (or nameplates) that will arrive soon, speculations came up as early as March last year that Denza’s possible initial offering could be the D9 DM-i.

Also read:

Incoming Denza D9 makes Goodwood debut

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