Formula 1 renews partnership with Lenovo

MANILA: Formula 1 has renewed its partnership with Lenovo, which has elevated the latter to Global Partner status.

On that note, Lenovo will continue to provide Formula 1 with state-of-the-art technology devices, solutions, and services to support the delivery of Grands Prix at track and remotely. Under the agreement, Lenovo will serve as the title sponsor for two races per season. In addition, Lenovo and its subsidiary Motorola will have increased trackside branding at events.

“I am delighted that Lenovo will become a Global Partner of Formula 1. Since joining the sport Lenovo’s creativity and passion for technology and innovation have supported Formula 1’s ambitions to create more once-in-a-lifetime moments for fans. Today marks a new chapter in a partnership that will only continue to grow from strength to strength. I look forward to continuing our work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure Formula 1 remains the world’s most technologically advanced sport for years to come,” Formula 1 President and Chief Executive Officer (CEO) Stefano Domenicali said.

Lenovo has been a partner of Formula 1 since 2022 with the title of Official Partner and has supported the motorsports organization with its on-site high-performance computing solutions, servers, and edge devices.

These include hardware such as laptops, workstations, desktop computers, monitors, and tablets, as well as Motorola smartphones.

Further, the technology firm has aimed to integrate smarter technology into the sport.

The world’s first kiss-activated trophies at the Formula 1 Lenovo Japanese Grand Prix 2023 and Formula 1 Lenovo United States Grand Prix 2023, along with this year’s laurel wreath design, elevated the podium celebrations and served as strong symbols of Lenovo’s drive for purposeful design and cutting-edge technology.

“When we embarked on our journey with Formula 1 three years ago, we knew they were the right partner for Lenovo as our brand values seamlessly aligned for a smarter, faster, and more sustainable future. Seeing our high-performance technology implemented across every level of the Formula 1 organization fills us with pride, and our close collaboration together has just begun. We look forward to taking our partnership to newer heights and continue having Lenovo’s artificial intelligence (AI)-ready hardware, as well as our solutions and services, transform and benefit the fan experience worldwide,” Lenovo Intelligent Devices Group President Luca Rossi stated.

Lenovo’s Asset Recovery Service supports Formula 1’s sustainability strategy, alongside its efforts to reduce emissions and reach Net Zero by 2030.

The Chinese computer company’s recovery solution helps ensure that retired computing hardware is recycled in a socially and environmentally conscious manner and has sustainably disposed of 95 percent of obsolete hardware, which ultimately helps to reduce costs and mitigate security risks through reliable data destruction with enhanced security.

When it comes to the use of AI, Lenovo and Formula 1 have implemented Edge Compute AI technologies to improve operational efficiency during live race broadcasts.

“We are thrilled to elevate our partnership to the next level becoming a Global Partner of Formula 1. Our vision at Lenovo is to harness the power of artificial intelligence to create a smarter, more inclusive, and sustainable world, accessible to everyone. Through our groundbreaking partnerships, like the one with Formula 1, we are pushing the boundaries of innovation and performance. Together, we’re not just shaping the future of technology and motorsport, but we’re also ensuring that cutting-edge technological advancements benefit all, creating unforgettable experiences no matter where they are in the world,” Lenovo Chairman and CEO Yang Yuanqing commented.

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