Isuzu PH opens new dealership in La Union

MANILA: Isuzu Philippines Corporation (IPC), in partnership with One Maharlika Motors Sales, inaugurated a new dealership in La Union last Friday, October 22.

The ribbon-cutting ceremony was led by IPC President Hajime Koso, One Maharlika Chairman and President Ben Garcia, One Maharlika Vice President for Administration Joyce Garcia, Justo Orros III representing the Provincial Government of La Union, and Bauang Vice Mayor Henry Bacurnay Jr.

In his opening remarks, Garcia stated, “We chose Isuzu because we believe in the products of Isuzu. Worldwide, it is known for its supremacy in diesel engine technology, and here in the Philippines, it is the number-one brand. That is why we are really grateful to IPC for trusting us and appointing us to serve the province of La Union.”

Meanwhile, Koso said, “Today, I am proud that despite the difficult situations due to COVID-19 pandemic, Isuzu Philippines Corporation’s newest dealership, Isuzu La Union, is celebrating its grand opening day. Congratulations, Isuzu La Union! Now, our La Union customers will enjoy the benefit that our partnership brings — Isuzu’s world class products and services.”

Significantly, Isuzu La Union is the 10^th dealership to follow the Isuzu Outlet Standard (IOS). “This new dealership design follows Isuzu’s Global Dealership Standards that gives importance not just to sales but to overall customer journey. Starting from their inquiry, sales, after-sales service up to their continuous return to Isuzu showroom, the dealer will be able to provide customer support in every step of the way,” Koso explained.

Isuzu La Union covers a total land area of 8,607 sqm. Its showroom can display and four light commercial vehicles, while the service area can accommodate two trucks and five light commercial vehicles.

“Also today, you are not just opening an Isuzu dealership. You are also opening your doors to being a contributor to the growth of this province with its major potentials in the fields of agriculture and tourism. We are now officially part of the province’s striving for progress. With our vehicles, we will contribute to the mobility of its people, of its goods and to its thriving agritourism,” Koso added.

La Union Governor Pacoy Ortega congratulated Isuzu through a video message saying, “This opening reinvigorates hope as we hold on to our solidarity in rising above the effects of the COVID-19 pandemic. Despite the uncertainties and adversities at present, we remain steadfast in our commitment to provide the highest sense of public service for our constituents, through your help, our partners in the industry development and investment.”

Meanwhile, Garcia stated, “Together, we can help one another in our nation-building, catering to the needs of our community as One Maharlika will be the bridging vessel to provide the logistical solutions to our people.”

Koso also expressed his gratitude to the executives and board of directors of One Maharlika for choosing to join the Isuzu dealer network. He believes in the group’s ability to bring in more sales and to offer exceptional aftersales services to Isuzu customers in La Union.

Isuzu La Union is located at Brgy. Paringao, Bauang, La Union. It is open Mondays through Saturdays, from 8 a.m. to 5 p.m.

Photos from Isuzu Philippines Corporation

Also read: Refreshed Isuzu Manila dealership now features IOS