Jetour Auto taps Alan Walker for theme song creation

Upcoming single inspired by company's Travel+ philosophy

Jetour Auto taps Alan Walker for theme song creation

MANILA: Jetour Auto has forged a partnership with Alan Walker that will result in the latter creating a theme song inspired by the company's “Travel+” philosophy.

KEY TAKEAWAYS

  • What is Alan Walker's song for Jetour all about?

    The forthcoming single is said to be inspired by Jetour's “Travel+” philosophy.
  • When will the upcoming single be released?

    The forthcoming song will be released within the month.
  • In a statement, Jetour Auto Philippines Incorporated (JAPI) noted that the forthcoming song from the electronic dance music artist is expected to be officially released worldwide within the month.

    The Chinese automaker’s arm in the country said that the upcoming single is aimed at giving listeners an uplifting, upbeat, and inspiring mobility experience that goes beyond all cultural and geopolitical boundaries —  uniting all Jetour vehicle owners worldwide to embark on many more journeys of discoveries on the road and in life.

    Jetour x Alan Walker Photo from JAPI

    “Music has that magical ability to take you places in a heartbeat. And when music speaks directly to your freedom-loving, adventurous heart, your mind and body shall follow. And so will your vehicle. This is the essence of Jetour’s collaboration with Alan Walker. We at JAPI are as excited as the rest of the Jetour global family to hear what this musical superstar will spin for us,” JAPI Marketing Director Cherry May Moreno-De Los Santos said.      

    “And since we Filipinos are known the world over to be so musically inclined, Alan Walker’s music will be central to our push to make the Jetour brand’s ‘Travel+’ strategic positioning to attract an even wider audience in the country,” she added.

    Jetour x Alan Walker Photo from JAPI

    Further, the company shared that the collaboration between Jetour and Alan Walker “represents an innovative interpretation of the ‘Travel+ Music’ concept”, and “embodies the “One World, One Jetour, One Travel+” vision.

     To note, Walker started gaining popularity in 2014 and was able to build a global fan base through his blend of electronic music and ethereal female vocals. His hit song "Faded" has garnered over 1.2 billion views on YouTube and sold more than 3.8 million copies worldwide.

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    Ruben Manahan IV

    Ruben Manahan IV

    Started his journalism stint as a cub reporter for a local daily. A certified news junkie, Fort had the chance to cover various beats—ranging from politics to lifestyle. However, his heart now belongs to motoring.

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