Lotus debuts new global retail identity in Bahrain

MANILA: Lotus recently inaugurated the first showroom to feature the brand’s new global retail identity. The new Lotus showroom is located in the exclusive Moda Mall shopping complex in Manama, Bahrain.

The new Lotus retail identity is based on a design language and philosophy that draws on the brand’s design and engineering proficiency. It depicts the brand’s transformation from a UK sports car company to a genuine performance car player on the world stage. Aside from being beautifully crafted, the new retail identity also utilizes the latest technologies. It is set to provide an integrated physical and digital experience of the Lotus brand and products.

“We are delighted to be working with our dealer partner Adamas Motors at the all-new retail site in Bahrain. It is the perfect location for the world debut of our new retail identity and it looks brilliant,” Lotus Sales and Aftersales Executive Director Geoff Dowding stated. “Our new identity has been designed to adapt to the different markets that Lotus sells in around the world today — and will sell in tomorrow — and to reflect the cultural nuances and different consumer preferences in those markets. The inherent flexibility of what we have created will be perfect for all environments, whether they’re solus or multi-franchise, urban or out-of-town, high street or shopping mall, single or multi-story, pop-up, seasonal or permanent."

Lotus Bahrain is managed by Adamas Bahrain Motors Company WLL, a part of a renowned automotive retail group with expertise in premium and luxury car sales across the Middle East and Asia.

In a statement, Adamas Motor Chief Executive Officer Karl Hamer said, “Adamas Motors Bahrain is extremely excited and proud to bring a brand-new concept in car retailing to Bahrain with Lotus Cars, in our department store-like showroom situated next to the high-end fashion parade in Moda Mall. We believe this will deliver high levels of customer satisfaction and a truly engaging experience, normally more associated with luxury product retailers.”

Moda Mall is the most premium shopping center in Bahrain. It is located inside the Bahrain World Trade Center, a 50-story twin-tower skyscraper which is known as the most iconic building in Manama.

The critically acclaimed Evora GT takes the center stage of the new Lotus showroom. The car has won at lot of raves from motoring media in the USA. Lotus Bahrain is also set to feature the Exige Final Edition, a thrilling “race car for the road” that will be launched later this year.

Photo from Lotus

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