Peugeot and ATP Shake-hands, Enters into Global Partnership

MANILA: Peugeot the renowned French automaker is taking some creative steps to expand its aura around the world. Only a few days back the automaker announced its global partnership with 2016 ATP world tour. Sounds great, isn't it. Well, under this newly formed deal Peugeot will be the official car of the ATP World Tour and will be seen carrying around players, helping them reach court right on time.

In total, a fleet of 500 Peugeot cars will serve more than 20 ATP world tournaments, so if you see a Peugeot 508, 3008, 5008 and the Expert Tepee standing around the sports complex, understand that the cars are at work. Apart from serving the players, they will also provide premium class service to officials, VIP's and general public visiting the event.

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This is not the first time Peugeot has associated with the sport, the company shares a long history with numbers of players. From the current world No.1 Novak Djokovic, to the likes of David Ferrer, Juan Martin del Potro, David Goffin, Jeremy Chardy, Benoit Paire, Tommy Robredo, Gilles Simon, Alize Cornet and Belinda Bencic all has shared an association with the brand as its brand ambassador.

Chris Kermode, ATP Executive Chairman said, "PEUGEOT has a rich history in our sport and this long-term partnership with the ATP World Tour will cement their position as the preeminent car brand in tennis as we witness record audiences worldwide, we're delighted to attract such a reputable international brand as PEUGEOT and welcome them to our growing portfolio of partners."

Maxime Picat, PEUGEOT CEO said, "PEUGEOT shares tennis' values of performance, innovation and elegance, these are the same values that we aim to share with our clients. PEUGEOT has been associated with Roland Garros for more than 30 years. This new partnership with the ATP World Tour is a natural extension of our belief in tennis as an impactful platform to showcase PEUGEOT worldwide, all year long."

Apart from this, Peugeot's presence will also be felt on ATPWorldTour.com and ATP World Tour Undercover, one being the No.1 tennis digital portal and other being tour's weekly magazine.

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