Peugeot is 2024 Paris Fashion Week’s official automotive partner

French Lion to provide 30 units comprise of 408, E-3008 units

Peugeot is 2024 Paris Fashion Week’s official automotive partner

MANILA: Peugeot has partnered with Paris Fashion Week to be the latter’s official automotive partner.

KEY TAKEAWAYS

  • What Peugeot models will be used in the 2024 Paris Fashion Week?

    Peugeot will provide 30 units of the 408 Hybrid and Plug-in Hybrid, as well as the E-3008.
  • For how long will the Paris Fashion Week utilize the Peugeot units?

    The vehicles will be used from June 18-October 1.
  • Per Peugeot, the collaboration helped the company position itself at the heart of an event that celebrates both iconic luxury brands and emerging talents.

    Specifically, the French Lion marque shall serve as the event’s partner for the Spring/Summer 2025 Men's Fashion edition (to be held on June 18-27), Autumn/Winter 2024/2025 Haute Couture week (June 24-27), and Spring/Summer 2025 Women's Fashion (September 23-October 1).

    Peugeot 408

    As part of the co-operation between the two brands, Peugeot shall provide 30 vehicles — which will include the 408 Hybrid and Plug-in Hybrid, as well as the new E-3008— which will be utilized to transport personalities who will grace Paris Fashion Week.

    Peugeot also said that it will also continue its collaboration with Emeric Tchatchoua during the 2024 Paris Fashion Week as the automaker will also showcase two specially-decorated Peugeot 408 units wearing the 3.Paradis colors (a fashion brand that Tchatchoua founded).

    According to Peugeot, 3.Paradis uses the art of mixing different styles as a metaphor to celebrate diversity and promote a collective life of abundance, while pushing values of liberation, universalism, and hope throughout the world.

    Photos from Peugeot

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    Ruben Manahan IV

    Ruben Manahan IV

    Started his journalism stint as cub reporter for a local daily, Fort has been a news junkie ever since he started his career. He has covered for various sections of the newspaper ranging from politics to lifestyle, but his heart now belongs to motoring.

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