PH auto industry YTD sales surpass 300K-unit mark in Aug.

Honda enters Top 5, VinFast takes 9th place

PH auto industry YTD sales surpass 300K-unit mark in Aug.

MANILA: Estimated year-to-date sales for the Philippines automotive industry is likely 300,550 units, with the majority coming from the Chamber of Automotive Manufacturers of the Philippines, Incorporated (CAMPI) and the Truck Manufacturers Association (TMA).

KEY TAKEAWAYS

  • How did CAMPI-TMA sales perform compared to 2025?

    CAMPI-TMA members recorded 271,336 units from January to August 2026, down 11 percent from the 305,381 units sold during the same period in 2025.
  • Which automotive brand led CAMPI-TMA sales in August 2026 YTD?

    Toyota Motor Philippines remained the top-selling CAMPI-TMA member, with 133,300 units sold from January to August 2026.
  • Based on their joint report, members of the two organizations collectively retailed 271,336 vehicles in the first eight months of 2026 and the remainder was contributed outside their respective spheres.

    Amid contributing huge numbers, their sales performance for the January-August this year is still down 11 percent compared to their 305,381-unit churn for the same period in 2025.

    Other stories:

     

    Last month alone, CAMPI and TMA sold 29,611 units—down by nearly 21 percent versus July 2026’s 37,319-vehicle retail output.

    Still providing the biggest share is the commercial vehicle segment, selling 216,306 units and taking almost 80 percent share of the CAMPI-TMA market. On the other hand, 55,030 vehicles under the passenger car category were distributed to customers since the start of the year until the end of August this year.  

    Photo from Metropolitan Manila Development Authority

    Per CAMPI, the August new vehicle sales slowdown was due to severe weather conditions that disrupted dealership operations and consumer activities.

    “We're still optimistic that vehicle sales will bounce back over the next few months through year-end. The August dip appears to be a short-term disruption rather than a reversal of market momentum,” CAMPI President Jose Maria Atienza was quoted as saying.

    Amid such a case, electrified vehicle sales (xEV) continue to grow with the overall sales was estimated to reach 74,600 units year-to-date—more than doubling the industry’s  performance in the January-August 2025 timeline and cornering 34.5 percent of the total industry sales, second only to April, when the market share peaked at 37.2 percent.

    “The continued growth in xEV adoption highlights the strong potential of the market,” Atienza added.

    Here’s how the CAMPI-TMA fare in the aforementioned segment:

    Overall xEV sales

    45,403

    Battery electric vehicles

    12,883

    Hybrid electric vehicles

    23,764

    Plug-in hybrid vehicles

    8,756

    CAMP-TMA top performers as of Aug. 2026

    Maintaining its market leadership is Toyota Motor Philippines with 133,300 units sold and holding 49.13-percent share followed by Mitsubishi Motors Philippines Corporation with 46,162 units.

    Suzuki Philippines is still at third spot in the CAMPI-TMA leaderboard with 12,301 vehicles delivered to clients. The same sales volume allowed the Japanese marque’s local arm to be the fourth best-selling automotive brand in the country as BYD Cars Philippines—which is not a member of CAMPI—took the third place by  selling 28,399 units in the first eight months of 2026.

    Photo by Cesar Guiderone Miguel

    Meanwhile, Ford Motor Philippines rolled out 9,517 vehicles to buyers sat at fourth place.

    Surprisingly, Honda Cars Philippines Incorporated and grabbed the fifth place away from Nissan Philippines after the former sold 8,953 units compared to the latter’s 8,670.

    Notably, Vinfast Philippines overtook Hyundai Motor Philippines for the ninth spot, with the Korean marque’s distributor dropping to 10th place.

    Check out the CAMPI-TMA Top 10 list as of August 2026: 

    Year-to-date ranking

    Distributor name

    Sales volume (as of August 2026)

    First

    Toyota Motor Philippines

    133,300

    Second

    Mitsubishi Motors Philippines Corporation

    46,162

    Third

    Suzuki Philippines Incorporated

    12,301

    Fourth

    Ford Motor Company Philippines Incorporated

    9,517

    Fifth

    Honda Cars Philippines

    8,953

    Sixth

    Nissan Philippines

    8,670

    Seventh

    Isuzu Philippines Corporation

    8,116

    Eighth

    SAIC Motors Philippines Incorporated (Morris Garages distributor)

    6,115

    Ninth

    VinFast Philippines

    4,552

    Tenth

    Hyundai Motor Philippines, Incorporated

    4,498

    Meanwhile, the top three performers for CAMPI-TMA for the following xEV segments are:

    Segment

    Ranking

    Units sold

    HEV

    • First: Toyota
    • Second: Ford
    • Third: Honda
    • 14,819
    • 3,411
    • 1,180

    PHEV

    • 2,857
    • 1,745
    • 1,071

    BEV

    • 4,552
    • 2,872
    • 1,844

    Also read:

    CAMPI-TMA H1 2026 sales down by 11%

    CAMPI-TMA May 2026 YTD sales down by 12%

    CAMPI undergoes major reorganization

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    Ruben Manahan IV

    Ruben Manahan IV

    Started his journalism stint as a cub reporter for a local daily. A certified news junkie, Fort had the chance to cover various beats—ranging from politics to lifestyle. However, his heart now belongs to motoring.

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