Shell eyes speedy growth of auto PH auto workshops with Helix

Shell Lubricants Philippines is eyeing to fast track the growth of auto workshop businesses.

During the recently concluded Shell Helix Auto Workshop Summit, Helix Brand Manager Chi Malabanan unveiled the new brand campaign that highlighted the need to concentrate on choosing a partner that enjoys consumer trust, product superiority, and technology. 

At the program, Malabanan cited Shell Helix's century-long presence and its reputation for trust, quality, and reliability.

For her part, Shell Lubricants Philippines Vice President Jackie Famorca noted the brand's strong foundation in the auto workshop industry.  

"Auto workshops are not just businesses; they're thriving communities that bring people together and foster a shared sense of belonging. Shell Lubricants takes pride in being able to connect and provide support to the driving force that keeps us going and moving forward. Through Shell Helix, we can create better and more sustainable growth for our business owners," she said.

The company also presented the benefits that auto workshops can enjoy — as represented by the acronym LUBES (Learning, Upgrade, Business development, Elevating the business through digital expansion, and the Shell Helix product portfolio).

Francorp Philippines Assistant Vice President for Consultancy Dana Cuneta claimed that building partnerships with Shell Lubricants is considered a strategic move for long-term businesses like auto workshops.

"Aligning your auto workshop business with Shell Helix adds a significant layer of credibility to potential franchise prospects. It ensures a consistent and uninterrupted supply of lubricant products, as well as access to cutting-edge technology and research and development which will give you a competitive edge in the market and enable them to succeed in the long term," Cuneta explained.

She also shared that under the partnership, the Shell Helix Team conducts free training that makes mechanics highly equipped to perform well and deliver quality service to their customers.

Meanwhile, Car Doctor Chief Innovation Officer Reymont Uy Choachuy stressed the importance of global alignment and environmental responsibility.

"As we begin to scale our operations, we have aligned with them in fully reducing carbon emissions in our operations," Choachuy said. He noted the branding and quality assurance that come with their partnership, saying, "We are sure of the quality of products and services we deliver to the people." 

Further, Car Crew Automotive Service Center Chief Executive Officer Francisco Malbog highlighted the transformative impact of their partnership with Shell Helix. He emphasized the value of aligning with a leading brand like Shell, sharing how he sees this collaboration as a global stage setter for the auto independent workshop business through the quality products, best practices, and standards in place, which, he said, brings professionalism and convenience to their operations.

Photos from Shell Lubricants Philippines

Also read:

400th Shell Helix Oilchange+ outlet opens in C5 Southlink