Shell leads global lubricants market for 2 decades straight

Latest recognition based on Kline & Company’s report

Shell leads global lubricants market for 2 decades straight
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MANILA: Shell has been hailed as this year’s best-selling lubricant globally—leading the industry for the 20th consecutive year.

KEY TAKEAWAYS

  • What major recognition did Shell Lubricants recently achieve?

    Shell was named the best-selling lubricant globally for the 20th consecutive year. Based on an analysis by Kline & Company, Shell maintained its market leadership across three main categories: consumer automotive, commercial automotive, and industrial fluids.
  • What specific Shell lubricant products are available in the Philippines?

    Shell offers three primary lubricants tailored to different types of vehicles in the Philippines: Helix for passenger cars, Advance for motorcycles, and Rimula for commercial vehicles, trucks, and buses.
  • The recognition was based on the latest edition of Kline & Company’s market analysis and assessment of global lubricants, maintaining its status as the global supplier of automotive and industrial oils and fluids for two decades straight.

    Based on the report, Shell led across the three main lubricants categories tracked by Kline: consumer automotive, commercial automotive, and industrial. 

    Shell Lubes Photo from Shell Philippines Facebook page

    “Today’s award is not just about retention; it is about 20 years of intentional focus on building momentum for our business and our customers. It reflects two decades of dedication from our team in supplying the right lubricant and fluid solutions for friction and thermal management to our consumer, commercial and industrial customers,” Shell Lubricants Global Executive Vice President Jason Wong said.

    “Over the last 20 years, our advances have powered performance for everyday drivers, critical industrial sectors, and even Formula 1 engines. We’re proud to power the world’s progress with our brand, technology, and people. Our focus now is looking forward, ensuring we continue to play a leading role in providing the lubricants and fluid solutions of tomorrow,” he added. 

    Other stories:

    Shell lubes

    Among the lubricants that Shell offers in the Philippines are the following:

    • Helix: for passenger cars
    • Advance: for motorcycles
    • Rimula: commercial vehicles, trucks, and buses

    For her part, Kline & Company Vice President of Energy Annie Jarquin noted that while the market has evolved drastically, Shell was able to adapt. 

    Shell Mobility Station Photo from Shell Philippines

    “The lubricants market has evolved significantly over the past two decades, and Shell's position as market leader is due to their combination of consistency and adaptability, all whilst maintaining their global reach."

    To note, Kline and Company is a global market research and advisory firm with core competencies in the Specialty Chemicals, Energy, Beauty as well as  Food and Nutrition sectors.

    Also read:

    Shell PH concludes ‘Mekaniko League 2025’

    Shell, Nissan Formula E Team renew technical partnership

    Shell opens first-ever Helix Flagship Auto Workshop in PH

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    Ruben Manahan IV

    Ruben Manahan IV

    Started his journalism stint as a cub reporter for a local daily. A certified news junkie, Fort had the chance to cover various beats—ranging from politics to lifestyle. However, his heart now belongs to motoring.

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