Volkswagen PH opens ‘We Move You’ campaign with brand ambassador Gary V

MANILA: Volkswagen Philippines did a lot of moving over the weekend with the official launch of its ‘We Move You’ campaign at the Activity Center of Trinoma highlighted by a performance of Gary Valenciano.

Known as "Mr. Pure Energy" for the complicated and hyperactive dance routines that go along with his fast and catchy pop songs, Gary V perfectly embodies the qualities of the brand’s latest campaign.

Just like how Gary V’s performance excites and energizes people, Volkswagen Philippines believes its vehicles have the same qualities that will make owners be more active and live a fun and happy lifestyle.

To give Filipinos the opportunity to own a Volkswagen, the "We Move You" campaign enticed auto buyers and mallgoers with special discounts exclusive at the event such as P90,000 less on the Santana AT S variant, P66,000 off on the Santana MT, and P85,000 discount on the Lavida. This is on top of the Seda Hotel voucher given to every customer who secured a reservation during the event.

“The Santana, Lavida, and Lamando were all designed and built utilizing the 83 years of accumulated automobile knowledge of Volkswagen. This automotive know-how has been combined with more than 30 years of experience in building millions of cars per year in Asia’s largest automotive market. These cars are made in automotive plants that have done the process of building cars millions of times per year for more than 30 years. It is a tried, tested, and proven manufacturing process that has given birth to the Santana, Lavida, and Lamando cars that you see here. These VWs truly and absolutely embody the ‘Heart and Soul’ that Volkswagen is known for and the Philippines is fortunate to be the only other market in Asia with access to these vehicles. Much like how Gary V makes us feel when he performs, we believe that Volkswagen vehicles have the power to excite and energize. In a Volkswagen vehicle, you will want to move, drive, and go places. With Volkswagen, We Move You,” said Volkswagen Philippines president Felipe Estrella.

Also read: Volkswagen Lavida Club Edition & Club Edition+ launched