Volkswagen will unveil a new logo and brand design in September 2019

MANILA: The day Volkswagen said goodbye to the Beetle and the Golf, an era came to its end. However, the discontinuation of the two German legends not only announced the end of a legacy but also laid the path for a new journey. It is known to one and all that Volkswagen will be displaying the ID.3 at the Internationale Automobil-Ausstellung (IAA) 2019 in Frankfurt, right?

But, alongside the ID.3, there is something even more special that the automaker will uncover at the mega event. Under the motto that says, "New Volkswagen", the German auto giant will unveil its all-new logo and brand design at 2019 IAA.

“The IAA in Frankfurt will be a pivotal moment in the strategic reorientation of the Volkswagen brand. The results of our work will become visible with ID.3 and the new brand design. We look forward to presenting ‘New Volkswagen’ to the public,” said Ralf Brandstätter, who is the Chief Operating Officer of the Volkswagen Passenger Cars brand.

Although Volkswagen is one of the oldest automobile brands in the world, the automaker with its new logo and brand design is looking forward to developing a new and much younger perception in the eyes of the population. And, to achieve that, the presentation at 2019 IAA will comprise of bold and colorful images. "Volkswagen has taken and implemented bold decisions in almost all areas of its activities.

The comprehensive rebranding is the logical consequence of our brand’s strategic reorientation. I am very proud of what we have achieved: ‘New Volkswagen‘ has a presentation that is powerful, fresh, positive and attractive", said Jürgen Stackmann, Member of the Brand Board of Management responsible for Sales, Marketing and After-Sales.

The new logo, which is said to be flat and two-dimensional, will replace the existing logo and trademark. Also, there will be new typographies, pictograms, colors, and layouts for a bolder and younger projection of the brand. Another interesting development will the arrival of a female voice for Volkswagen instead of the existing male character. So, does this all excite you all for the upcoming 2019 IAA? We bet you are as eager as we are for the event to kick-off, aren't you?

Also Read:- 2020 Volkswagen ID.3 is the people's electric car