The Dongfeng Rich6 450 electric pickup truck has made its way to the Philippines, offering a blend of power, versatility, and affordability. As the demand for pickup trucks continues to rise in the country, the Rich6 450 aims to capture the attention of customers seeking a reliable and capable vehicle for both personal and commercial use.

However, like any vehicle, it has its strengths and weaknesses. Let's explore the pros and cons of the Dongfeng Rich6 450.

Pros

Zero-emission performance

Powered by a permanent magnet synchronous motor, the Rich6 450 delivers an impressive performance with no emission. It is also equipped with a lithium iron phosphate battery that can reach up to 450 kilometers on a single charge.

Premium cabin features

Comfortable driving is guaranteed by the zero gravity seats and 10-inch high-definition infotainment display.

Advanced safety technologies

To ensure safety at all times, the Rich6 450 comes standard with vehicle dynamic control, traction control system, hydraulic brake assist, low speed pedestrian, reversing radar, rear view camera, and tire pressure monitoring system.

High payload capacity

With the Rich6 450’s payload capacity of 1,070 kilograms, you can transport everything from construction materials to camping gear. The pickup bed is sturdy and spacious, allowing you to maximize your load.

Cons

Higher price

Since the Rich6 is the only purely electric pickup truck available in the local market, its price tag of P2.76 million is higher than other pickup trucks of the same size. However, since it does not use fuel and oil, its maintenance costs are cheaper than that of internal combustion engine-powered pickup trucks.

Lack of brand recognition

One potential drawback of the Dongfeng Rich6 450 is its lack of brand recognition compared to more established pickup truck manufacturers.

While Dongfeng has a strong presence in other parts of the world, it is still building its reputation in the Philippine market. However, for those willing to venture beyond the mainstream brands, the Rich6 offers a unique and promising alternative.

Verdict

The Dongfeng Rich6 450 is a versatile pickup truck that meets both personal and business needs. However, it is priced higher than gas- and diesel-powered pickup trucks, and Dongfeng is still building its name in the local automotive market. It may not be the most practical choice for now, but sometimes, the underdog surprises us all.

Photos from Diamond Auto Group EV Corporation and Ruben Manahan IV

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