6 Reasons why Filipinos blindly trust Toyota

MANILA: Toyota has long dominated the Philippines market, people don't think twice before buying a Toyota-badged car. This scenario has made us think why is the brand so loved and trusted all over the country. We scooped through papers, talked to people and made an attempt to analyze the entire situation. So, here we are with an answer that will hopefully solve the mystery behind the brand’s favoritism. We have clubbed up the entire data and presented it in the form of five-pointers that will ease you to understand why you and your forefathers have always relied on this Japanese auto brand.

Toyota Production System –

First in line is Toyota Production System that is a socio-technical system developed by Toyota, withholding its management philosophy and practices. The entire system lives on the mission to eliminate overburden and inconsistency, in order to deliver high-quality products and eliminate defects all together. The system has made Toyota the company it is today.

Technology -

Toyota is the world leader in research and development. The company lives with the aim to create technologies that can solve today's mobility solutions and make the process for the future generation simpler. 'Quest for innovation' is its foundation stone and the concept goes hand in hand with the mission to provide the same at an affordable cost. So, you get more for a lesser shed.

Maintenance -

Buying a car is not all. It lives with you and partners in all your ups and downs. And in this process, maintenance plays an important part, your cars life span depends on it. Toyota with its vast presence makes this process a lot easier, it has a large chain of service centers all over the country. The cherry on the cake being the low cost that follows this service ritual. As per facts, eighty percent of Toyota's cars sold twenty years back are still on roads, proving the durability and worthiness of using genuine Toyota parts.

Safety -

Top priority, yes safety comes first for Toyota. Computer simulations and rigid crash-test, there is a full fledge process that a car has to undergo before it is delivered to the dealers. Its tough body and chassis are manufactured to protect the driver and passengers in case of any collision. In 2015, eight Toyota and four Lexus cars were featured in the IIHS top safety picks’ list, assuring how well the vehicle will protect the occupant in a crash.

Resale Value -

Cars are among the most expensive buys you'll ever make. So, as a consumer, one should be aware of the resale value his/her car possess. But with Toyota, resale value is not a problem, three of Toyota's mean machines were recently featured in Kelley Blue Book, 2015 Best Resale Value Awards. Also, Lexus was awarded the 2015 Best Resale Value Awards: Best Brand. Reclaiming the top position from the past four years the brand has created a set standard for itself, especially when one uses genuine parts.

Investment -

Toyota is a caretaker, and not just an automobile manufacturer. The company pours a heavy amount of money in the country in the form of a number of ventures like TMP School of Technology and Vios Cup. Also the Philippines production unit recently invested PhP 2 billion, creating heavy employment opportunities in the country.