Another batch of student leaders undergoes road safety awareness program by Honda PH

Another batch of student leaders undergoes road safety awareness program by Honda PH

MANILA: Honda Cars Philippines, Inc. (HCPI) continues to make efforts to improve road safety by hosting another round of interactive learning sessions for college students in partnership with the Philippine chapter of AIESEC, a worldwide organization for student leaders.


  • What is the objective of Honda's training program for student leaders?

    The program's objective is to raise awareness of and appreciation for road safety among young drivers.
  • Which Honda Sensing-equipped models were used at the experiential drive?

    The supervised experiential drive featured vehicles equipped with Honda Sensing, such as the all-new Honda BR-V, Honda Civic, and Honda HR-V.
  • 24 students from eight AIESEC member schools took part in HCPI's training program on March 11. The program included classroom instruction on safe driving behavior with a supervised experiential drive of vehicles equipped with Honda Sensing, such as the all-new Honda BR-V, Honda Civic, and Honda HR-V.

    HCPI conducts educational programs on road safety for its stakeholders, including the youth, in an effort to increase their awareness of and appreciation for the matter. These programs are inspired by Honda's global goal of having no traffic collision fatalities by 2050. The experiential drive that featured Honda Sensing was effective in helping people understand how technology may be used to ensure the safety of the driver, passengers, pedestrians, and other road users. Honda has been upgrading its vehicles with the Honda Sensing suite of safety technologies to achieve the goal of “Safety for Everyone.”

    Professional instructors from the Honda Safety Driving Center led the learning sessions on the correct mindset when driving. Other topics discussed  were pre-drive inspection, traffic rules and regulations, and common driving misconceptions. The students were guided by HCPI's technical experts and certified driving instructors during the Honda Sensing practical driving activities. The Honda Sensing-equipped Civic, HR-V, and BR-V VX CVT provided the participants with an up-close look at Honda's advanced driver-assist system .

    Honda Sensing

    “It is my pleasure to be with you who are very passionate about creating good change for society. This program is designed to strengthen our consciousness about how our own actions can help reduce road accidents, and how we can influence other road users to also improve their driving habits. When you apply what you learn, and share them in your schools, with your active support, we can create more meaningful change and impact more people,” HCPI President Masahiko Nakamura stated.

    AIESEC in the Philippines President Sajana Vithanawasam also expressed their gratitude to HCPI, saying, “AIESEC in the Philippines is sincerely honored to partner with Honda in this road safety program. We appreciate Honda’s efforts on sustainability and this initiative to help us become better road users.”

    Since 2004, HCPI has been educating the youth about road safety through its Teen Smart program. HCPI continues to work on achieving its goal of developing young people's awareness of traffic safety and strengthening their sense of responsibility for preventing traffic accidents as pedestrians and future drivers. In an effort to reach more youth, who are among the most susceptible in traffic accidents, HCPI has partnered with different government agencies and civil society groups.

    Photo from Honda Cars Philippines, Inc.

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