Aston Martin names actor Tom Holland’s BERO as ‘Official Alcohol-free Beer Partner’ 

MANILA: Aston Martin has named BERO — owned by actor Tom Holland — as its “Official Alcohol-free Beer Partner.” 

The move will see the two British marques team up for three years, involving product activations and development, events, and collaborative content. 

Formed at an exclusive gathering during the 24 Hours of Le Mans, the alliance pairs two brands that value heritage, meticulous craftsmanship, and a boundless pursuit of excellence.

“We are pleased to announce BERO as our official Alcohol-free Beer Partner. The partnership was born from a shared dedication to craftsmanship, performance, and the mutual pursuit of refined experiences. Just as we design cars to excite and inspire our customers, BERO is redefining the world of alcohol-free beverages to create an authentic experience for beer lovers,” Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman was quoted as saying. 

In the limelight 

According to Aston Martin, it will put BERO in the limelight, making it a “prominent feature” across core elements of the company. The alcohol-free beer brand will be visible at select Aston Martin events and experiences globally, where the two names can showcase their dedication to quality, craftsmanship, and tradition.

The company confirmed that it has started to produce collaborative products — with more specific details to be revealed in due course. 

“As two British originals driven by beauty, precision, and aspiration, Aston Martin and BERO invite the world to enjoy the journey as much as the destination — proving that true luxury is defined not by excess, but by impeccable taste and rigorous standards,” the Gaydon-headquartered manufacturer wrote in a press release. 

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Aston admiration 

It appears that BERO owners Holland (co-creator) and John Herman (Chief Executive Officer) share an admiration for Aston Martin cars. 

Per Aston Martin, Holland noted that the partnership between the two names was born out of a boyhood love for Aston Martin — makers of the most celebrated cars in the world. 

These cars come with a prestigious reputation, driven by royalty, rock stars, and racing drivers, and featured in films including the James Bond franchise, The Italian Job, The Birds, and The Batman, to name just a few.

“Tom and I are incredibly excited to announce BERO's partnership with Aston Martin – a brand that exemplifies performance, British mastery, and craftsmanship. We can't wait for our two brands to work together to create experiences for people who seek an enriched lifestyle,” Herman commented. 

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Aston Martin to showcase Valhalla with Glenfiddich at Monterey Car Week

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