Kia PH celebrates strong 2022 sales performance at dealer appreciation event

Kia PH celebrates strong 2022 sales performance at dealer appreciation event

MANILA: Kia Philippines hosted a thanksgiving event for its dealer principals who have contributed to the brand's major milestones for 2022 and to celebrate the company's fourth year as an Ayala Corporation subsidiary.

KEY TAKEAWAYS

  • What recognition did Kia Philippines receive from Kia Asia Pacific?

    Kia Philippines received recognition from Kia Asia Pacific for having the highest growth rate in the Asia Pacific region as well as being the number one independent distributor in retail sales in the region in 2022.
  • Which top-performing Kia dealer groups were recognized at the Kia PH Dealer Appreciation Night?

    Industry veterans Gateway Motors, Wheels Inc., Iconic Dealerships Inc., Traders of the Laus Group, and Grand Canyon were among the top-performing dealer groups recognized during the event.
  • Since Kia Philippines was established in 2019, it has consistently outperformed the overall industry's performance in terms of growth and matched the achievements of other top brands. Kia Philippines' 2022 sales increased by a record-breaking 34% versus 2021. This figure is higher than the auto industry's 26% growth rate.

    During the Kia Dealer Appreciation Night, Kia Philippines also announced that the company received recognition from Kia Asia Pacific (K-APAC) for having the highest growth rate in the Asia Pacific region as well as being the number one independent distributor in retail sales in the region in 2022.

    Kia Philippines President Manny Aligada

    Kia Philippines also celebrated the expansion of its nationwide network from 30 dealers in 2018 to 42 dealers in 2022. All Kia dealerships across the country will soon have redesigned exteriors, and by 2024, all will adhere to Kia's new interior design philosophy. The new corporate identity will be proudly displayed by newly appointed Kia dealers as well. This is consistent with Kia's new aesthetic, shown by its lineup of exquisite vehicles.

    Industry veterans Gateway Motors, Wheels Inc., Iconic Dealerships Inc., Traders of the Laus Group, and Grand Canyon were among the top-performing dealer groups recognized during the event. New partners Autohub Group, Wheeltek, and Prime Legacy were also welcomed.

    In January 2019, the Kia Philippines journey as an Ayala company began. The brand was relaunched in the country with the Kia Soluto as the first all-new model. Shortly after that, the Kia Stinger and Kia Forte were showcased at the Manila International Auto Show 2019. In November of the same year, the Kia Seltos was unveiled.Kia Soluto

    temporary photo

    In 2020, Kia Philippines launched the Kia Stonic, popularly known as “The Style That's Iconic,” and has since been Kia's best-selling model in the country. The Kia Sorento was unveiled in 2021 along with the new Kia tagline, “Movement that Inspires.” The Kia Carnival was introduced to the public by early 2022, and now, there is still a high demand for it.

    Kia Stonic

    This March, Kia Philippines is set to officially launch the Kia EV6, the ultimate representation of Kia's technology and innovation. The Kia EV6 and the supporting charging ecosystem made available by various organizations nationwide mark a turning point in the electric vehicle market.

    2023 Kia EV6 GT-Line Rear Quarter-2

    Auto sales is expected to continue expanding at a solid pace in 2023, according to BPI Chief Economist Jun Neri. A sustained economic recovery is anticipated this year as there will be less restrictions on domestic and international travels, easier access to consumer credit, a decline in unemployment that will increase purchasing power and consumer credit scores, a slowdown in inflation, and a more stable foreign exchange situation.

    Photos from Kia Philippines and Roy Robles

    Also read:

    Kia America sets up interactive displays at 72nd NBA All-Star Game

    Kia Sportage named ‘Utility Vehicle of the Year’ by AutoGuide

    Kia EV6 named ‘Best of the Year’ in 41st MotorWeek Drivers’ Choice Awards

    Hazel Nicole Carreon

    Hazel Nicole Carreon

    Hazel is a news and feature writer for ZigWheels Philippines. She studied communication at De La Salle Lipa, where she was exposed to writing about various topics, which later has become her passion and now her career.

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