Kia UK, brand-franchise dealership recognized for green efforts

MANILA: Kia UK Limited has been named as the inaugural winner of the National Franchised Dealers Association (NFDA) "Green Manufacturer of the Year" award. 

For the 2022 Awards, the NFDA introduced two new "Green Awards:" Green Manufacturer of the Year and Green Dealer of the Year.

The Green Manufacturer of the Year Award recognizes the important steps taken by a car manufacturer to work closely with its dealer network and assist retailers in meeting the demand for alternative fuel vehicles.

Kia UK received the highest average score when dealers were asked “how satisfied they were with their alternative fuel vehicle offering” in the latest NFDA 2021/22 Winter Dealer Attitude Survey.

President and CEO at Kia UK Limited Paul Philpott commented: “We’re delighted to accept this award, which fully reflects Kia’s rapid transition to becoming a leader in electrification. We have put the environment at the very heart of our business: We have committed to achieve carbon neutrality by 2045; our European model range will be fully electric in Europe by 2035 — supported by 14 global EV models launched by 2027." 

 

He added: "And we’ve partnered with companies that are helping to protect the planet, such as ‘The Ocean Cleanup’ and closer to home, Kia UK recently announced its three-year partnership with the Surrey Wildlife Trust.

"Today, one in three Kia vehicles sold is electrified, well-ahead of the curve, with an ever-greater share going towards our fully electric, zero-emission, model range." 

The Green Dealer of the Year Award went to Waylands Automotive, which operates the Waylands Kia Reading dealership.

The National Franchised Dealers Association (NFDA) is the trade association representing franchised car and commercial vehicle dealers in the UK.

Photos from Kia UK 

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