First look: JMC Grand Avenue

The JMC Grand Avenue is a pickup truck touted as a lifestyle vehicle for outgoing buyers

First look: JMC Grand Avenue

JMC Philippines has showcased its initial offerings at an off-road-themed event in Batangas.

KEY TAKEAWAYS

  • What powers the JMC Grand Avenue?

    The JMC Grand Avenue is powered by a 2.3-liter turbocharged diesel engine mated to an eight-speed automatic transmission.
  • How much is the JMC Grand Avenue?

    The JMC Grand Avenue is priced from P1.221 million to P1.569 million.
  • Members of the motoring media had the chance to experience the pickup trucks firsthand by taking them on two separate courses designed to display the features of the nameplates.

    Here is our first look at one of the two models — the JMC Grand Avenue.

    Beefy, good-looking

    The JMC Grand Avenue is a heavily built truck with exterior and interior appointments that reflect its capabilities.

    JMC Pickup Trucks from Juan Paulo Papa 3

    At the fore, it wears a muscular fascia with a large grille adorned by a likewise sizable chrome “JMC” script. Flanking the wide latticework are a pair of boxy headlamps with daytime running lights. Below its front end are two fog lamps.

    Noticeable are its flanks with wide step boards, protruding side mirrors, and wide wheels. From this angle, one can notice the JMC Grand Avenue’s long wheelbase, which measures 3,270 millimeters.

    JMC Pickup Trucks from Juan Paulo Papa 4

    The rear end of the pickup truck also gets boxy lights, a solid-looking tailgate, and chrome appliques that come in the form of a “Grand Avenue” badge and a JMC emblem. It also has a durable-looking bedliner with hooks that stick out to the pickup truck’s sides.

    Spacious, comfortable

    The interior of the truck packs plenty of features like a leather-wrapped steering wheel, seats covered in the same hide, a digital infotainment screen, and a 10-inch infotainment screen with Apple Carplay and Android Auto.

    JMC Pickup Trucks from Juan Paulo Papa 5

    USB outlets are also provided, allowing the passengers to plug in their mobile devices for both short or long trips.

    JMC Pickup Trucks from Juan Paulo Papa 6

    Impressive is its cavernous interior, which provided plenty of space for both the occupants sitting at the front and those sitting at the back. This means that the JMC Grand Avenue will not only be able to haul cargo using its bed but also carry several small items inside the cabin.

    Capable powertrain, drivetrain

    Power comes from a 2.3-liter turbocharged diesel engine mated to an eight-speed automatic transmission. It also gets a Borg Warner four-wheel drive system to ensure performance on almost all terrains. Drivers can select from different modes that would suit their driving needs.

    JMC Pickup Trucks from Juan Paulo Papa 8

    When we took out the JMC Grand Avenue on the “mild” course, it performed admirably well and showcased how easy it can ferry three full-sized adults — who just had a heavy lunch by the way — on a rough and rugged path.

    Even better was when we drove the pickup truck on the “extreme” course where it displayed its prowess and mastery in handling various off-road obstacles like sharp, inclined bends; wide and deep pits; as well as steep uphill climbs.

    Also notable are the suspension of the lifestyle pickup truck that made the short run on the uneven track quite comfortable, and the brakes that provided good stopping power on different situations.

    Satisfactorily safe

    The JMC Grand Avenue also gets a robust list of safety features and advanced driver assist systems, which include an anti-lock braking system, electronic brake-force distribution, electronic stability control, brake assist, hill descent control, a traction control system, and a reverse camera.

    JMC Grand Avenue by Juan Paulo Papa 1

    “Packed with the latest tech, JMC promises maximum comfort, safety, and performance for the driver and passengers. Transforming the concept of a pickup, The Grand Avenue represents the pinnacle of strength and performance, challenging the global industry. Defining JMC’s ‘Road to Excellence,’ the game-changing pickup offers a choice for versatility and comfort in a premium package,” the company wrote in a press release.

    It is priced from P1.221 million to P1.569 million.

    Photos from Juan Paulo Papa

    Also read:

    Another auto industry vet joins Astara PH lineup

    JMC PH to debut Grand Avenue, Vigus at MIAS 2024 with lifetime engine warranty

    These are the brands that will take part in MIAS 2024

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    • JMC Grand Avenue
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    Fuel Type Diesel
    Diesel
    Diesel
    Diesel
    Diesel
    Engine 2393
    1898
    2497
    1999
    2776
    Power 148
    148
    128
    137
    148
    Torque 343 Nm
    350 Nm
    255 Nm
    320 Nm
    360 Nm
    Front Brake Type Ventilated Discs
    Ventilated Discs
    Ventilated Discs
    Ventilated Discs
    Discs
    Rear Brake Type Drums
    Drums
    Ventilated DiscsVentilated Discs
    Drums
    Discs
    Alloy Wheels No
    No
    Yes
    Yes
    Yes
    Centrally Mounted Fuel Tank Yes
    Yes
    Yes
    Yes
    Yes

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