Matchbox 70th Anniversary scale models will be made from recycled zinc

MANILA: With a focus on its history and the future, Mattel is celebrating the 70th anniversary of the Matchbox brand and seven decades of die-cast adventures. To commemorate, the company is launching a range of unique, limited-edition vehicles that pay homage to Matchbox's history of creating incredibly realistic, highly detailed toys that have inspired generations of children while staying a reliable brand for collectors.

Kids' intrinsic yearning for freedom to explore the world is liberated by Matchbox, allowing them to find their independence.

The celebratory series will contain unique die-cast vehicles honoring the 70th anniversary with distinctive platinum features that will be included in seven different Matchbox assortments. These choices are a mix of collector favorites and iconic cars from seven decades and different parts of the world.

Throughout the year, various 70th anniversary die-cast cars will be released for sale in retail and will be included in the Matchbox 2023 die-cast product line. The limited-edition range is just the start of numerous announcements Matchbox will make in July 2023 to celebrate.

“We are so excited to celebrate the 70th anniversary of Matchbox and the trusted legacy this brand has imprinted on kids and collectors all over the world,” said Roberto Stanichi, Senior Vice President, Global Head of Vehicles at Mattel. “We look forward to continuing to redefine the die-cast category as we move towards a more sustainable future.”

By maintaining its dedication to sustainability in the die-cast category, the Mattel brand will continue to honor its legacy while also looking to the future. A portion of the new 70th anniversary die-cast collection will be manufactured from recycled zinc in order to uphold this promise.

By 2030, Matchbox hopes to create all toys and packaging from 100% recycled, recyclable, or bio-based plastic materials. The company is also committed to incorporating more electric vehicles and eco-friendly themes into their goods. Adopting sustainable production methods and doing more will assist the brand in motivating the following generation of children and collectors to contribute.

In 2023, Tesco, Sainsbury's, B&M Bargain, Morrisons, The Entertainer, and Toymaster stores are expected to carry Matchbox toys. Retail costs for a single die-cast vehicle start at £2.30 (P151).

Matchbox was invented in 1953 by English engineer Jack Odell, a mechanic for the British Army during World War II. With its revolutionary scale, reasonable price, and wide consumer availability, Matchbox revolutionized the toy vehicle category. Seventy years later, the Matchbox brand is still committed to upholding these original principles of innovation, craftsmanship, and realism.

Photos from Matchbox

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