PTT Oil, OR expands EV charging network in Thailand; will PH follow?

MANILA: PTT Oil and Retail Business Public Company Limited (OR) will expand its electric vehicle (EV) charging network — EV Station PluZ — in Thailand as the demand for electric mobility increases in Southeast Asia. 

According to the oil company and Thailand’s largest energy and lifestyle retail operator, the said move reflects both the region’s shifting policy landscape and growing EV charging infrastructure demand. 

On that note, OR is positioning the mobility transition as a long-term growth opportunity and a gateway for partnership-driven market entry across the region. 

“Our strategy is simple: to integrate and create synergy through a scalable and sizable model. We've built a profitable digital-physical ecosystem and are now seeking strategic partners to unlock growth in Asia's fast-moving mobility and consumer sectors,” PTT Oil and OR Chief Executive Officer M.L. Peekthong Thongyai was quoted as saying. 

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Wide consumer reach 

OR has a substantial consumer reach in Thailand, where the company’s nationwide service station network serves 3.9 million users per day.

According to the brand, its network integrates fuel retail, EV charging, food and beverage, health and wellness, and lifestyle services.

Café Amazon, OR's coffee chain, operates more than 4,600 outlets in Thailand and international markets, including the Philippines, contributing to sustained consumer traffic across the network.

Soon to rise are PTT station budget hotels after OR inked a joint venture with Centara targeting 70 to 80 rooms per site alongside existing amenities — a move that extends the network's role from daily convenience into overnight hospitality.

Further, OR’s digital platform reinforces the physical network's reach.

The blueplus+ loyalty application has accumulated 9.3 million registered members, with a target of 14 million by 2030. 

Beyond driving repeat visits, the platform gives OR granular visibility into consumer behavior across its entire ecosystem — enabling personalized engagement, cross-selling across business lines, and new revenue streams that a purely physical network could not unlock.

With membership scale still growing, OR sees the model as a strong foundation for data-led consumer engagement as it pursues regional expansion across Asia.

PTT EV charging stations in PH 

At the time of writing, there is an EV charging station in PTT Lucena, operated by ACMobility. 

The oil firm is yet to confirm if it will bring the EV Station PluZ brand to the Philippines, but it is high time that the company introduces the EV charging marque in the country, especially with the growing number of consumers interested in switching to electric cars in the Philippines. 

Also read: 

Mitsubishi, PTT to study collaboration opportunities relating to EVs 

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