Shell keeps leading global lubricant supplier post for nearly 2 decades

MANILA: Shell Lubricants has maintained its position as the top global supplier of finished lubricants for 19 consecutive years.

Such a feat was based on the 23rd edition of Kline and Company’s (Kline) Global Lubricants: Market Analysis and Assessment 2025.

Per Shell, the aforementioned report gave a comprehensive analysis of automotive and industrial finished lubricants products and assessed trends across end-use industries, trade classes, and emerging technologies such as electric vehicles (EV) and immersion cooling fluids (ICF) in both digital and energy infrastructure.

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Based on Kline’s study, Shell cornered an 11.6-percent market share across automotive and industrial segments worldwide.

The company was also king of the hill in all three categories namely consumer automotive, commercial automotive, and industrial — with its global sales in 2024 split almost evenly between the three segments:

Segment	Share (in percentage)
Consumer automotive	37
Industrial	32
Commercial automotive	31

“At 19 consecutive years of leadership as the number one global supplier of finished lubricants, we remain focused on the ability of lubricants to power progress across consumer, commercial and industrial applications. Our aim is to become the most customer-focused energy marketer and trader, and we continue to invest in premium, high-efficiency products. These offerings create long-term value in areas where we have market leadership and competitive advantages,” Global Executive Vice President Shell Lubricants Jason Wong said.

Meanwhile, Kline Senior Project Manager Sushmita Dutta described the feat that Shell did for 19 years in the global lubricants market as a “remarkable achievement.”

“Our analysis shows that Shell’s success is built on a consistent strategy: investing in technologically advanced, premium products and building lasting relationships with customers across all sectors.”

Shell expressed firm belief that its global leadership position has been strengthened by its continued investment in premium and differentiated products, including Shell Advance motorcycle oil, Shell Helix passenger car motor oil, Shell Rimula truck and heavy-duty engine oils, and Shell Tellus and Shell Gadus for industrial sectors, among other brands—all preferred brands in major markets worldwide.

This year, Shell Helix Ultra became one of the first brands to upgrade to the latest API SQ specifications — reinforcing the brand’s technology leadership in engine performance and protection. The milestone was followed by the launch of Shell Advance Ultra with API SP —trusted globally and the only premium motorcycle oil recommended by Ducati Corse.

Aside from that, Shell also renewed its decade-long partnership with BMW M Motorsport, underscoring its commitment to pushing lubricant technology boundaries.

Beyond automotive, Shell introduced DLC Fluid S3, a cutting-edge Direct Liquid Cooling solution for high-performance computing and AI. In May, Shell Lubricants achieved an industry first when its immersion cooling fluids became the first to receive Intel certification, enabling their use in data centers worldwide.

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