Tata PH enters commercial vehicle segment anew with Intra V10

MANILA: One of the top producers of commercial vehicles in the world, Tata Motors, unveiled the 2022 Tata Intra V10 in the Philippines in collaboration with Pilipinas Autogroup Inc., the truck maker’s official local distributor.

The flexible Intra V10 is developed on a modular platform that fits the changing needs of new-age clients and is built on Tata Motors' "Premium Tough" design philosophy. The vehicle intends to increase the profitability of Micro, Small, and Medium-Sized Enterprises (MSMEs) and First Time Users (FTUs) in the Philippines.

The Intra V10 is ideal for multiple cargo and passenger movement applications that includes aluminum container van, mobile kitchen, stake van and patrol van amongst others. This new product introduction will be further supported by a nationwide dealership network of sales, service and spare parts.

The feature-loaded Intra V10 is built on a hydroforming chassis frame with a reinforced cabin, which ensures increased structural strength, durability and provides lower NVH levels. It features a walkthrough cabin with comfortable seats and a dashboard-mounted gear lever enabling easy and fatigue-free driving.

The rugged and reliable aggregates account for an overall lower cost of maintenance and make it the best choice in its category. The Intra V10 has a large cargo loading area of 2,450 and 1,540mm.

Commenting at the launch, Anurag Mehrotra, Vice President, International Business & Strategy, Commercial Vehicles Business, Tata Motors, said: “Tata Motors is committed to having a strong commercial vehicle presence in the Philippines and will continue to deliver a superior value proposition by introducing holistic mobility solutions.

The all-new Tata Intra V10 features are augmented for customer’s low operating costs and profitability. We are confident that the Pilipinas Auto team will support with utmost dedication in sales, financing and service.

We firmly believe that the customers will appreciate Intra V10 as it is aimed at delivering lower total cost of ownership (TCO), building on Tata Motors’ legacy of providing highly efficient and reliable products that ensure complete customer satisfaction.”

Speaking at the launch event, Jon Fernandez, Director, Pilipinas Autogroup Inc., said: “We are confident that the all-new Tata Intra V10 will be a preferred choice for the customers across the country. With a robust network of sales and service outlets in the Philippines, we are committed to improving and enhancing our customer’s experience with the Intra V10.

For ease of acquisition, partnerships are in place with major banks like BDO, BPI, Security Bank, PS Bank, Maybank and Eastwest Bank for affordable auto financing products. Tata Intra will now be available at as low as 99,000 peso down payment promo financing scheme. Additionally, Tata Genuine Parts are now available online to help boost vehicle uptime and lower the total cost of ownership (TCO).”

Customers of Tata Motors can also take advantage of the truck maker’s first-rate after sales service. For a hassle-free journey, the Intra V10 offers an extended warranty of three years or 120,000 kilometers together with a three-year scheduled service plan up to 45,000 kilometers.

Tata Genuine Parts are now delivered throughout the Philippines via Lazada's online store. A smooth ownership experience will be provided by a pre-arranged doorstep service facility. Additionally, the authorized dealerships' qualified staff will guarantee a quicker turnaround time.

Photos from Tata Motors

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