Toyota Mississippi Experience Center shows brand's manufacturing process, history

MANILA: Toyota Mississippi has opened its 15,000-square-foot workforce training and experience center.

Adjacent to the carmaker's Blue Springs manufacturing facility, the Toyota Mississippi Experience Center is an interactive museum in which guests can be immersed in the world of Toyota manufacturing through content, multimedia, and engaging simulations.

The Center was built in partnership with Mississippi Development Authority. 

“The Toyota Mississippi Experience Center tells the Toyota story in a unique and energetic way,” President of Toyota Mississippi David Fernandes said. 

“Our goal is to showcase Toyota’s culture, what goes into producing America’s best-selling vehicles and the many high-growth career opportunities in advanced manufacturing.”

From a motion timeline highlighting Toyota’s rich 125-year history, to simulators and collaborative robots, the Toyota Mississippi  Experience Center is designed to engage and educate visitors of all ages. Video kiosks feature Toyota employees sharing about their diverse backgrounds and careers at Toyota and, in the center of the gallery, guests can experience a one-of-a-kind projection light show featuring the Mississippi-built Toyota Corolla. 

Toyota Mississippi also announced a US$75,000 donation to Girl Scouts Heart of the South. This investment further demonstrates Toyota’s commitment to increasing access to education and workforce development programs in north Mississippi.

This Center is Toyota’s fourth experience center in the US, with other locations in Princeton, Indiana; Georgetown, Kentucky; and San Antonio, Texas. 

Photos from Toyota

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