Toyota Motor PH taps Ben&Ben as ambassadors for latest initiative

MANILA: Indie folk-pop group Ben&Ben now serves as Toyota Motor Philippines’ (TMP) latest ambassadors for the company’s newborn initiative.

Called the “Toyota Choice,” the newest campaign brings together the leading automotive marque in the country and one of the country’s highly-loved performers. 

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In a statement, the Japanese automaker’s arm in the country noted that the collaboration is a natural fit for both sides, as Ben&Ben (led by twins Paolo and Miguel Benjamin Guico twins) are real Toyota vehicle owners and their “authenticity and values closely align with Toyota's brand direction.” 

Aside from their music, the Filipino indie folk-pop band from Manila (which emerged in the local music scene in 2016) has become known for tackling meaningful themes such as mental health, social justice, feminism, and individualism. Among their songs are “Leaves”, “Pagtingin”, “Ride Home” and “Kathang Isip.” 

Per TMP, its partnership with Ben&Ben highlights their shared values rooted in trust, connection, versatility, and innovation—each reflecting the pillars of the Toyota Choice campaign. 

“As a trusted brand, Toyota has become a name people return to over time, much like how Ben&Ben has earned lasting loyalty through consistent and sincere music that stays with listeners across different moments. In terms of genuine customer support, Toyota focuses on building relationships beyond the initial purchase, mirrored by Ben&Ben’s openness and meaningful engagement with fans that fosters a deeper sense of connection,” TMP explained.

“As a one-stop shop, Toyota offers a wide range of mobility solutions suited to various needs and lifestyles, like how Ben&Ben’s music spans diverse themes and sounds while maintaining a clear identity. Through expert innovations, Toyota continues to refine its technology to enhance everyday driving, while Ben&Ben evolves its sound and storytelling with purpose: both moving forward with the shared goal of shaping a better future, one drive and one hit at a time. Together, these qualities give the campaign a more relatable and human feel, especially for younger audiences,” it added.

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