WATCH: Hyundai's 'Expecting Generation One' campaigns for carbon-neutral world

MANILA: Hyundai Motor Company launched a global campaign called "Expecting Generation One," accompanied with the online premiere of a short film. The Korean carmaker said the campaign  signals its "commitment to fight climate change and achieve carbon neutrality... for future generations."

"Expecting Generation One" reinforces Hyundai’s recent declaration at the 2021 IAA Mobility Show in Germany.

By 2045, Hyundai aims to achieve carbon neutrality through the development of  battery-electric and hydrogen fuel-cell vehicles (BEVs, FCEVs) upon next-generation platforms, and green energy infrastructure.

“With this campaign, Hyundai aims to build consensus with customers about the value of planning for future generations,” Global Chief Marketing Officer and Head of Customer Experience Division of Hyundai Thomas Schemera said.

In the campaign film, which debuted on the company’s official YouTube channel (@HyundaiWorldwide) and other platforms, mothers and grandmothers  convey their wishes for a sustainable world, in which future generations of people, animals, plants and ecosystems can thrive together.

Vulnerable species, such as whales, elephants and penguins, are featured alongside human mothers from diverse backgrounds, heard with a soundtrack of nature sounds and a mother’s lullaby.

According to the Hyundai, its Hydrogen Vision 2040 will see it release its next-gen fuel cell system in 2023.

By 2028, Hyundai plans to become the first automaker to apply fuel cell systems to all its commercial vehicle models. In 2030, Hyundai aims to produce an FCEV with a price point comparable to a BEV.

Also part of its push for clean mobility, Hyundai intends to secure 30% of its global vehicles sales with zero-emission vehicles (ZEVs). By 2040, the company expects that BEVs and FCEVs will account for 80 percent of its total fleet sales.

The company also aims to become a clean mobility provider through its long-term investments in green hydrogen, based on renewable energy, Vehicle-to-Grid (V2G) and Second Life Battery Energy Storage Systems (SLBESS).

Hyundai also plans to launch more "Expecting Generation One" campaigns throughout the year.

Watch the video here.

Photos from Hyundai

Also read: Hyundai envisions to achieve carbon neutrality by 2045