Yamaha Mio campaign featured in new BGC mural

MANILA: Yamaha Motor Philippines, Inc., in partnership with Bonifacio Art Foundation, Inc., created a mural on the W Global Center at 30^th Street cor. 9^th Avenue in Bonifacio Global City. The mural features the core statement of the Yamaha Mio campaign, “What’s your culture?”

The mural resembles a textile look, featuring the concept of weaving. Each frame of the mural exhibits different narratives that are intertwined to reveal a bigger picture.

“The circular nature of the layout aims to visualize how everyone in the community, despite their different cultures, could be of service to one another,” Yamaha Motor Philippines explained in a statement. “The Mio motorcycles were integrated with each frame to showcase its integral role in our everyday lives. They play a big part in ‘Rolling out a Better World’, the mobility it serves helps the community to move forward specially during the new normal.”

“The mural isn’t just a display to advertise Yamaha’s products, it’s a testament that the ride will always persevere. In a new world, your culture will always stand out,” Yamaha Motor Philippines added. “Each Yamaha motorcycle is art in motion and felt in every rev."

To learn more about the Yamaha Mio, log on to www.yamaha-motor.com.ph/product-series/mio-series.html.

Photos from Yamaha Philippines

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