400k units sold, various programs mark Ford's 25 years in the Philippines

MANILA: Ford Philippines has now been operating in the nation for 25 years, and it is a clear indication of the company's dedication to supporting the growth of the domestic auto sector with a broad range of Ford products and services.

The Philippine-based subsidiary of Ford Motor Company, Ford Motor Company Philippines, Inc. (FMCPI), was founded in 1997. The first Ford car to be sold in the nation, the Expedition, was sold by FMCPI in a total of 97 units at the end of the year.

Since that time, Ford Philippines has continued to be a significant force in the market. In 2012, Ford Philippines changed its structure to become a national sales and distribution subsidiary, which now manages all sales, service, and marketing initiatives for Ford automobiles in the nation.

In the Philippines, Ford has sold close to 400,000 cars over the past 25 years, including the Club Wagon, EcoSport, Escape, Everest, Expedition, Explorer, Explorer Sport Trac, F150, Lynx, Mustang, Ranger, Territory, Lincoln Town Car, and Transit.

The automaker has expanded its dealer network to 49 locations across the nation in order to better meet the sales and servicing needs of its steadily expanding customer base.

Ford has moreover accumulated a lot of accolades for its automobiles throughout the years from various awarding organizations. The Ford Everest, Explorer, Expedition, Mustang, Ranger, Ranger Raptor, and Territory are some of the most honored cars in the company's whole lineup as well as in their individual markets.

Ford has also been cited for its corporate social responsibility programs such as Driving Skills for Life (DSFL), Operation Better World, COVID-19 Relief Program, and Automotive Technician Scholarship Program.

Most recently, Ford received awards for its communications programs and initiatives that supported the launch of the Ford Territory, the Ford RangeHER program, and the Henry Ford Awards. All three programs were launched and rolled out at the height of the pandemic in 2020 and 2021.

With its anniversary theme “Driving Our Future Together,” Ford Philippines looks ahead into the future by bringing more world-class Ford vehicles, introducing new innovations to elevate the ownership experience for its customers, and making a difference in the lives of its partner communities and beneficiaries.

“It has been a thrilling ride for Ford in the Philippines. We thank all our stakeholders who have been part of our journey for the last 25 years – our customers, dealers, employees, business partners, and communities. We appreciate the amount of support, partnership and collaboration you have extended through the years,” shared Mike Breen, Managing Director, Ford Philippines.

“As we move forward to the years ahead, we will continue to go further and take the Ford ownership experience to greater heights.”

To kick-off its anniversary celebration, Ford Philippines is inviting all its customers, followers, enthusiasts, and dealer partners to join the festivities by updating their profile photos on Facebook using the official Ford Philippines 25th anniversary frame.

The anniversary frame can be used by following the steps below.

• Go to this link to access the anniversary frame.
• Select 'Choose a Photo'. Select the photo from your files that you want to use. Adjust your chosen photo to fit the frame. Click 'Next' and then click ''Download'. The framed photo will be saved in your Downloads folder.
• Upload the framed photo as your new profile picture. Click your profile photo on Facebook and click 'Update Your Profile Picture'.
• Click 'Upload Photo' and locate your framed photo in your Downloads folder.
• In the description box, add the hashtags #FordPH25 and #DrivingOurFutureTogether and then click 'Save'.

The #MyFordStory campaign is open to Ford customers, staff members, and dealer teams as well. Participants can use the hashtag to post on their social media profiles about their tales involving Ford cars, experiences, and memorable moments.

In the upcoming months, these stories will be compiled and published on a variety of channels.

Photos from Ford, Ford Philippines, Roy Robles and Dylan Afuang

Also read: All-new Ford Territory finds place in Mexican market