Aston Martin gets ex-Ducati, Lamborghini guy as new chief commercial officer

MANILA: Aston Martin has appointed Andrea Baldi—who was previously with Ducati and Lamborghini— as its new Chief Commercial Officer.

In a statement, the Gaydon-headquartered marque shared that Baldi joined Aston Martin Lagonda Limited’s Executive Committee as part of the company’s move to strengthen its position in the ultra-luxury performance sector.

Expected to lead the company’s global commercial function, Baldi brings more than 25 years of industry experience—including 10 years at Ducati and most recently 15 years at Lamborghini, where he held senior international leadership roles across Europe, Asia Pacific and the United States.

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In his new role, Baldi will help reshape Aston Martin’s commercial direction by enhancing its market presence and driving sustainable growth across all regions.

“Andrea is a highly accomplished international leader with deep luxury automotive expertise and a proven track record of building demand and driving performance. His perspective and experience will be invaluable as we continue to grow our global presence and deliver sustainable results,” Aston Martin Lagonda Chief Executive Officer Adrian Hallmark said.

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