AXA PH highlights 24/7 roadside assistance in short film

MANILA: AXA Philippines, one of the largest insurance companies in the country, highlights its 24/7 roadside assistance benefit through its second short film under the Everyday Protectors campaign series. 

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Further, the said clip rolls out in time for Road Safety Month this May, and is part of the company’s broader effort to look after the everyday protectors, the drivers and breadwinners who keep their families moving, no matter what the road brings. 

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“With fuel prices and the cost of mobility remaining unstable, the burden of driving grows heavier, especially for those responsible for getting others safely through each day, and for their loved ones waiting back home,” AXA Philippines wrote in a press release. 

“As May marks Road Safety Month, AXA Philippines continues its Everyday Protectors campaign with the launch of its second short film that highlights the realities, responsibilities, and unpredictable challenges that Filipino motorists face on the road,” it added. 

Following Fred 

AXA Philippines’ second short film follows Fred, a father on his way to a moment that matters deeply: his daughter’s wedding. 

What should have been a smooth and joyful ride takes an unfortunate turn when their car suddenly breaks down along the road. 

Although the situation appears stressful, the film shows how Fred is able to act quickly and make decisions with confidence. 

Through AXA’s 24/7 roadside assistance coming to the rescue, he is able to set the disruption aside and focus on what matters most — to ensure his daughter makes it to church. 

In a light-hearted yet meaningful twist, the story culminates in the bride’s grand entrance on a carabao, turning the potential setback into an unforgettable moment for the family.

What the data says 

Although most vehicle owners keep their rides in tip-top shape, even well-maintained automobiles encounter unexpected issues, reinforcing the importance of being prepared for what cannot be predicted. 

Based on Philippine National Police data, mechanical defects account for a smaller percentage of road mishaps, accounting for 2.52 percent in 2024. 

Further, unpredictable road conditions spur not only the need for stronger road safety awareness and vigilance, but also the need to be ready, in addition to the usual pre-drive preparations. 

According to the figures from the Highway Patrol Group, over 31,000 vehicular crashes were recorded in 2024. Moreover, the Department of Health noted more than 1,000 road-related injuries during the recent Holy Week travel spike. 

“As the worldwide leader in insurance, AXA’s car iinsurance solutions are designed to support those who carry responsibility on the road — helping them stay protected against unexpected events with comprehensive protection for car, driver, and passengers, fast claims approval, and add-on features such as 24/7 roadside assistance and coverage against acts of nature,” the insurance company said. 

“All these enable you to continue moving forward with greater confidence and peace of mind, even when circumstances change without warning,” it added. 

Also read:

Standard Insurance now allows interest-free 12 monthly installments on car insurance premiums

Honda Sensing-equipped models get preferential AXA comprehensive insurance rates

MAPFRE insurance offerings guarantee protection on the road

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