Brembo brakes to be featured in upcoming 'Gran Turismo 7' PS game
MANILA: Polyphony Digital, Inc., developer of Gran Turismo, has chosen Brembo as the official technical partner in braking systems for the Gran Turismo 7. The new video game will be available for Playstation 4 and 5 consoles from March 4, 2022.
Brembo will make its Upgrade products available to players in the Tuning Shop of Gran Turismo 7, the virtual shop where gamers can upgrade the performance of their cars.
In this environment, gamers will be able to replace their original brake discs with Brembo Sport range products. As the gamers progress through the game, they can upgrade their car with different Brembo braking systems.
The choice will range up to the highest performing and most distinctive products for road cars, including carbon ceramic brake discs and GT|BM calipers, available in eight different colors."We are particularly proud to deliver the uniqueness of Brembo braking systems to the Gran Turismo series. This iconic driving simulation video game franchise has built a strong community of millions of gamers around the world since its creation almost 25 years ago," Brembo CEO Daniele Schillaci expressed.
“For Brembo, this partnership represents an extraordinary opportunity to reach out to the younger generations, which is in line with our vision Turning Energy into Inspiration. Our ambition is to further enhance the gaming experience, just as the driving experience does in reality," Schillaci added.
“Even before we released our first Gran Turismo, Brembo was a hero brand to me,“ President of Polyphony and Producer of the Gran Turismo Kazunori Yamauchi recalled.
“As a street racer back then, I had often struggled with the (production cars') brakes fading. I always found Brembo to be reliable on the circuit, and as a result, always had a connection with the brand,” Yamauchi shared.
Brembo's profile will be visible in the Gran Turismo 7 game's Brand Central. The 60 years of the company's history will be presented in the Brand Central Museum. In addition, Brembo will be visible with its branding on the tracks featured in the game.
Photos from Brembo
Also read: AutoPerformance Ph hosts 2nd Brembo Expert
Dylan Afuang
Growing up in the 2000s, Dylan browsed through car magazines before reading proper books, and watched motoring TV shows as often as he did cartoons. So, talking about cars came natural to him. His dream car is the Honda S2000.
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