CAMPI-TMA Sept. 2026 YTD sales slide down by 10%

MANILA: Sales of the Chamber of Automotive Manufacturers of the Philippines, Incorporated (CAMPI) and Truck Manufacturers Association in January-September 2026 is still behind 10 percent compared to the same period the previous year.

Based on its consolidated report, the two organizations collectively retailed a total of 307,060 examples—reflecting a double-digit drop from the 341,753 units delivered to clients in the January-September 2025 timeline.

However, last month’s sales showed progress from August 2026’s churn displayed a nearly 21-percent rise—selling 35,722 vehicles in September as compared to the 29,612 units turned over to buyers two months back.

Despite strong output, September 2026’s results were still down by almost six percent versus the 37,915-unit rollout to clients during the same period last year.

CAMPI also noted that including estimated sales from non-CAMPI-TMA brands, year-to-date automotive industry sales in September alone surpassed 40,240 units, 17-percent higher than the previous month.

In a statement, CAMPI President Jose Maria Atienza said that breaching the 40,000-unit monthly sales mark reflects positive market movement—signaling a return to recovery projected before weather-related disruptions briefly affected market activity in August.

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Sales per category

Models under the commercial vehicle segment continue to comprise the bigger share—79.54 percent of the market—after selling 244,231 vehicles since the start of the year all the way to September 2026.

Amid cornering the bigger portion, the total volume is still 10.9 percent lower than 274,104 (which also holds a slightly larger 80.21-percent market share back then).

Meanwhile, passenger car sales are at 62,829 units—showing a 9.3-percent decline from the 69,306 vehicles handed over customers for the same timeline last year.

xEV sales performance

Holding 17.71 percent of the overall sales, CAMPI-TMA’s electrified vehicle sales for the first nine months of 2026 were at 54,372 units—with the tally reaching 8,959 units as of last month.

Providing the biggest contribution were models under the hybrid electric vehicle category—taking a little over half the total xEV sales.

The breakdown of CAMPI-TMA’s xEV sales is seen below:

Category	Units sold	xEV market share (in percentage)
Hybrid electric vehicle (HEV)	27,694	50.93
Battery electric vehicle (BEV)	16,006	29.44
Plug-in hybrid	10,672	19.63
Total	54,372	17.71

“Sales of ICE vehicles posted a strong 19 percents rebound in September, while xEV sales also recorded a solid 14 percent increase. This continued growth across both segments reflects healthy consumer demand and reinforces our confidence in the market,” Atienza was quoted as saying.

Based on annual sales trends heading into the final months of the year, we believe the industry is well-positioned to sustain its momentum and deliver a strong overall performance in 2026,” he added.

Top brands as of Sept. 2026

Toyota Motor Philippines continues to be the top-selling automotive brand in the country—delivering 151,457 units to customers grabbing 49.32-percent market share.

Maintaining its claim at the second spot is Mitsubishi Motors Philippines Corporation with 50,125 vehicles rolled out and getting 16.32-percent share while Suzuki Philippines is a strong third placer in the CAMPI-TMA rankings with 13,767 examples handed over to clients.

Ford Philippines and Honda Cars Philippines took the fourth and fifth places, respectively—with the Blue Oval marque’ arm selling 10,704 (3.49 percent market share) and the Japanese automaker’s local distributor, 10,089 units (3.29 percent share).

At sixth and seventh spots correspondingly were Nissan Philippines (9,526 units sold, 3.10 percent share) and Isuzu Philippines (9,122 examples rolled out, 2.97 percent share).

Non-Japanese brands MG (under SAIC Motor Philippines), VinFast, and Hyundai rounded the three remaining positions in the Top 10 list with 7,094, 5,417, and 5,218 vehicles turned over to clients.

Year-to-date ranking	Distributor name	Sales volume (as of September 2026)
First	Toyota Motor Philippines	151,457
Second	Mitsubishi Motors Philippines Corporation	50,125
Third	Suzuki Philippines Incorporated	13,767
Fourth	Ford Motor Company Philippines Incorporated	10,704
Fifth	Honda Cars Philippines	10,089
Sixth	Nissan Philippines	9,526
Seventh	Isuzu Philippines Corporation	9,122
Eighth	SAIC Motors Philippines Incorporated (Morris Garages distributor)	7,094
Ninth	VinFast Philippines	5,417
Tenth	Hyundai Motor Philippines, Incorporated	5,218

Meanwhile, the top three performers for CAMPI-TMA for the following xEV segments are:

Segment	Ranking	Units sold
HEV	First: Toyota Second: Ford Third:  Omoda and Jaecoo	17,556 3,781 1,349
PHEV	First: Jetour Auto Second: Geely Third: MG	2,857 1,745 1,071
BEV	First: VinFast Second: Tesla Third: Omoda and Jaecoo	5,417 3,460 2,443

 

Also read:

CAMPI-TMA xEV sales maintain upward momentum as overall retail performance declines further

CAMPI-TMA H1 2026 sales down by 11%

CAMPI-TMA May 2026 YTD sales down by 12%

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