Can Hyundai Priceless Promo Improve its mere 1% Sales Growth in Q4 2015?

MANILA: Hyundai Priceless Promo seems to the answer of its low sales growth that has accompanied the company during the entire period of the fourth quarter. Being the very first auto promo of the year, Hyundai has molded its best to suit customer requirements and also help it raise its falling market stakes. As the name suggest, the Priceless promo will offer Hyundai best-selling vehicles at some price less.

The bad news is not just restricted to a 1% Q4 sales growth in 2015 but it further extends to a 4% dip in Hyundai year to year sales. Meaning that last year where the company sold 23,019 units this year its unit sold got restricted to 22,058 units. Though, things didn't work out fine for Hyundai in 2015 but the authorities seems positive for 2016. To start off is the Priceless Promo, then there is ASEAN- Korean Free Trade Agreement which will bring a hike in economic activities and lastly is the new product line-up planned by Hyundai for the year 2016.

Though, the CAMPI market analysis report for 2015 Philippines Car Sales looked optimistic and hinted towards an 18.5% growth compared to 2014. But, all the companies didn't contribute equally to this high sales figure. As reported earlier, 2015 proved to be a good year for Ford and the company registered 48% increment on year to year basis. Also, as per October sales report, Mitsubishi and Honda did well and accounted for 4,867 and 2,093 units respectively.

Further focusing on the Hyundai Promo 2016, the company has shortlisted three cars for the Priceless promo- Hyundai Grand Starex, Hyundai Santa Fe and Hyundai EON. Starting off with the full-grown family car, the Grand Starex is offered at a PhP 100,000 discount making choosing a perfect get together car easier. Coming up next, is an SUV named Santa Fe, it is a perfect companion for those off-road trips without the miss of comfort and luxury. Hyundai is currently offering the car at PhP 80,000 discount. Last but not definitely the least is Hyundai EON, the small economical Eco-friendly hatch made more economical with PhP 55,000 discount. The car is best suited to be your first four-wheel possession and also is apt for traffic ridden the Philippines road.

The said offer is running till 29th February 2016 and is Hyundai's hope to start off 2016 with a good note, off which high sales figure form an integral part.

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