GAC partners with TV5, Cignal TV to promote PH sports
Partnership is said to bring together spirit of competition with brand’s world-class mobility
MANILA: GAC International Philippines is intent on supporting Philippine sports through a newly established partnership with direct-to-home television provider Cignal TV and with the free-to-air commercial channel TV5.
KEY TAKEAWAYS
How does this partnership reflect GAC's global strategy?
The Philippine partnership mirrors GAC International's global sports marketing efforts, which connect the brand's values of perseverance, teamwork, and innovation with athletic competitions around the world.Why did GAC partner with Cignal TV and TV5?
According to the brand, the partnership aligns its vehicle lineup with the energetic sporting events that are broadcast on the aforementioned channels.Through this partnership, GAC’s local arm says that its lineup of vehicles perfectly coordinates with the essence of high-impact sports events hosted on Cignal TV and TV5. These include the Philippine Basketball Association (PBA) Governor’s Cup, the Premier Volleyball League on Tour and Invitational Conference, and UAAP Season 89 Men’s Basketball.
The aforementioned likewise echoes the brand’s current sports marketing campaign that shares the same initials with its name: “Go Above Competition.” This mindset, GAC shared, will be “brought to life” via its efforts on sporting venues and on the road as it accelerates its brand presence in the local market through “high-energy fan engagement.”
Notably, this local thrust in sports mirrors GAC International's global initiative of bringing together its values of perseverance, teamwork, and innovation with the energy and vibrancy of athletic activities.
“Bringing our global sports marketing tradition to the Philippines is an exciting step as we deepen our roots in the country,” GAC International Senior Vice President Steven Wang said.
“Sports embody energy, endurance, and relentless determination, which are values that lie at the very core of GAC’s brand DNA. Through this partnership with Cignal TV and TV5, we aim to inspire Filipino sports enthusiasts by bringing together the dynamic spirit of competition and our commitment to world-class mobility,” Wang added.
Photo from Sydney FCOn a more global scale, GAC International’s sports partnerships include sponsoring notably storied football clubs like Deportivo Toluca FC from Mexico and Sydney FC of Australia. The company also supports major Euro-based golf events like the Rosa Challenge Tour, as well as endurance events, such as the Bolivia Half Marathon.
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GAC Aion UT in PH
One of GAC International Philippines’ latest offerings is the Aion UT, which currently retails with an introductory price of P998,000 (until July 31, 2026).
Propelling the model is a single electric motor setup driving its front wheels. The said motor goes together with a 44.12-kilowatt-hour (kWh) battery, providing the vehicle with a range of 400 kilometers (km), according to the New European Driving Cycle. At maximum, the all-electric model can generate up to 134 horsepower and 145 Newton-meters of torque.
Photo by Cesar Guiderone MiguelOn the outside, the GAC Aion UT wears a sleek hatchback shape equipped with rain-sensing wipers, power-folding/adjustable side mirrors, LED exterior lighting fixtures, automatic headlamp functionality, and a set of 16-inch alloy wheels wrapped in Chaoyang tires.
Inside the Aion UT is a five-seater layout that comes with leather seats, an automatic climate control system, a rear cabin armrest, and manual front seat adjustability. For storage, the model has a default trunk capacity of 440 liters.
Photo by Cesar Guiderone MiguelOther noteworthy interior equipment of the GAC Aion UT includes, but is not limited to:
- 8.88-inch digital gauge
- Electronic parking brake with auto hold
- Leather-wrapped multi-function steering wheel
- Front cabin armrest
- Six-piece speaker set
- 14.6-inch infotainment with Apple CarPlay and Android Auto
- 12-volt accessory outlet
- USB ports
Photo by Cesar Guiderone MiguelSafety-wise, the all-electric GAC hatchback model mainly depends on a wide array of advanced driver-assist systems. These consist of:
- Adaptive cruise control
- Integrated cruise assist
- Intelligent high beams
- Forward collision warning
- Automatic emergency braking
- Lane departure warning
- Lane keep assist
- Emergency lane keeping
- Blind spot detection
- Rear collision warning
- Rear cross traffic alert
- Surround view camera
Also read:
GAC says Aion UT is now world’s fastest-growing Chinese EV hatch
Honda extends team-up with GAC Group
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