Goodyear forms ASEANZ market structure, Lal appointed as Managing Director

MANILA: Goodyear has formed a new market structure, which combines its Southeast Asian (ASEAN) as well as its Australia and New Zealand (ANZ) businesses into one cluster. 

Aptly named the ASEANZ market cluster, the new structure represents a strategic move to enhance the tire company’s fast-growing Asia Pacific business and capitalize on broader growth opportunities.

Locally, Goodyear’s product lineup consists of various tires such as the Duraplus, Assurance Maxguard, Assurance Comforttred, Assurance Duraplus, Assurance Duraplus 2, Assurance Triplemax, Assurance Triplemax 2, Assurance Fuelmax, and GT. 

Goodyear’s new ASEANZ market structure is led by Prashant Lal, who has been appointed as Managing Director. 

According to the American tire company, Lal joined the brand last year. He is a seasoned business leader with 25 years of local, regional and global experience, having worked with GlaxoSmithKline, Reckitt Benckiser, Danone, and Abbott. 

Before joining the Ohio-based marque, Lal was with Abbott as the General Manager of Emerging Asia for its Diabetes Care business.

“The newly formed ASEANZ cluster will help our talented team drive growth and innovation in this strategically important cluster in Asia Pacific. By combining the strengths of our ANZ and ASEAN businesses, we will be better positioned to meet the evolving needs of our customers and consumers and capitalize on new opportunities. Merging ANZ and ASEAN together will also enrich careers and create additional opportunities for our associates in this expanded cluster by taking on increased responsibilities and developing higher competencies,” Lal stated.  

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