GWM PH gets Del Pilar to man firm's retail ops

MANILA: GWM (Great Wall Motors) Philippines has brought in the latest member of its leadership team aimed at boosting its commitment to excellence, performance, and sustained expansion in the local automotive market.

Michael John del Pilar has joined the Chinese automaker’s arm in the country, who has been in sales and marketing for 25 years, brings with him vast industry expertise, strategic insight, and leadership capabilities.

His career spans automotive sales operations, dealer network development, retail strategy execution, and performance-driven sales management.

In his new home, Del Pilar will oversee the distributor’s sales operations, dealer performance optimization, strategic sales planning, and revenue growth initiatives.

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GWM Philippines Brand Head Daximilian Avenido expressed his firm belief that Del Pilar’s appointment is crucial as the brand continues to bolster its presence locally through its growing lineup of models, including the newly revealed Haval H9 and Cannon.

“MJ’s deep industry experience and strong leadership track record make him a valuable addition to our executive team,” he said. “As we continue expanding our dealer network and product portfolio, his expertise will be instrumental in driving sustainable growth and elevating our sales performance nationwide.”

Known for his hands-on leadership style, strong dealer relationships, and ability to translate strategic direction into measurable results, Del Pilar has consistently demonstrated his ability to build high-performing sales teams and implement data-driven strategies that enhance market penetration and brand competitiveness.

“I am honored to join GWM Philippines at such an exciting time in the brand’s journey,” del Pilar said.

“GWM has strong global credibility and a compelling product lineup that resonates with Filipino customers. I look forward to working closely with our dealer partners and internal teams to drive growth, strengthen market presence, and deliver value to our customers.”

Prior to joining GWM Philippines, del Pilar also served as the sales director for Peugeot Philippines under Astara’s local arm. The Madrid-headquartered firm recently exited the country.

Also read:

GWM PH rolls out 10-year, 1-M km powertrain warranty for Cannon, Haval H9

GWM Haval H9 enters Mindanao market

A close look into GWM’s facilities in China

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