Industry vet Avenido mans GWM PH helm

MANILA: GWM (Great Wall Motors) Philippines is set to challenge the competition further this 2025 as it  appointed Daximilan Avenido as its new brand head and marketing director.

The industry veteran — who has been around the local automotive industry for more than two decades — will report directly to GWM Philippines President Ruben Tan.

Prior to his new role, Avenido worked for the local distributors of MG (Morris Garages) Philippines, Nissan, and Toyota.

In a statement, Luxuriant Automotive Group Incorporated shared that Avenido will be  in charge of the firm’s marketing efforts “toward a more strategic and comprehensive direction that will drive the brand to new heights, challenging the competition.”

“We at GWM Philippines believe that there is so much potential to explore in the Philippine market. The brand is growing, and our vehicle lineup is expanding to cater to the everyday needs of our Filipino customers. With Dax in the driver’s seat of our brand and marketing initiatives, I am confident that GWM will be supported by passionate team members with prominent backgrounds and extensive knowledge to help explore this potential and contribute to the successful performance of our company,” Tan was quoted as saying.

Currently GWM Philippines offers the following models:

• Haval H6
• Haval Jolion
• Cannon
• Tank 300
• Ora

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