Hyundai Motor PH gets 4 local celebs to be brand ambassadors

MANILA: Hyundai Motor Philippines has signed four local celebrities to become the brand’s faces in the country.

They are Piolo Pascual, Sarah Geronimo, Kim Chiu, and Paulo Avelino.

Over the years, Hyundai Motor Philippines underwent a brand transformation and re-introduced itself as a mobility solutions provider in the country. Taking strides to realize this role, the company onboarded the four entertainment industry icons who have positively adapted and evolved in their respective careers.

“We warmly welcome Piolo, Sarah, Kim, and Paulo to Team Hyundai! This select group has been put together not only because they are the most esteemed and talented stars of this generation. But more importantly, since they are known to have positively adapted and evolved themselves at every stage of their respective careers. And as we find ourselves going through a similar journey, we look forward to them becoming catalysts. We believe they will be helpful in broadening our reach. This means forming deeper connections while communicating our vision on innovation and sustainability with Filipino motorists,” Hyundai Motor Philippines Managing Director Cecil Capacete noted.

All four actors are expected to amplify Hyundai Motor Philippines’ presence through several public engagements and online campaigns.

For one, Hyundai Motor Philippines has prepared a series of activities for the upcoming 75th Anniversary of the diplomatic relations between the Philippines and the Republic of Korea.

“It’s always a great feeling to be tapped by brands that are trusted and well-respected in their respective fields. Hyundai Motor Philippines is proving to be one filled with dynamism when it comes to this. Hyundai’s promise on ‘Freedom of Mobility’ that goes beyond vehicles intrigues and excites me. I can’t wait to further discover it with my fellow Filipino car owners and enthusiasts,” Pascual said.

On the other hand, Geronimo commented, “It is always a pleasure whenever I get to work with brands that allow me to maximize my platform and continuously grow. So this partnership with Hyundai Motor Philippines is extra special because I get to work with a group who has a unique approach towards mobility. I’m eager to being one with Hyundai’s efforts and contribute in its vision of a sustainable and progressive future for Filipinos.”

Both Chiu and Avelino expressed their excitement about becoming a member of the Hyundai Family with the former commenting “Those around me, even my followers for that matter, know that I enjoy being behind the wheel. I’ve had the privilege of experiencing some of Hyundai’s new-gen cars already during our taping. And as I officially become a member of the Hyundai Motor Philippines family, I’m excited that there is more to come.”

The latter, meanwhile, explained that “It’s a plus to be endorsing a brand that you believe in and share the same passion with. So you can just imagine how happy I am that Hyundai Motor Philippines has placed their trust in me. I am even more pleased that I get to be a part of their ‘innovate everyday’ movement.”

The duo will star in the Philippine adaptation of the South Korean drama What’s Wrong With Secretary Kim. Fans not only of the actors but also of the Hyundai brand will get a glimpse of their favorite nameplates in the forthcoming series.

It was not stated which models might be featured in the said Korea-novela, but the brand’s current offering include sport utility vehicles like the Creta, Palisade, Tucson, and outgoing version of the Santa Fe.

It also carries multi-purpose vehicles such as the Custin, Staria, Stargazer, and the Stargazer X — which we were able to experience during a two-day media drive.

Hyundai Motor Philippines also has all-electric models, which are the Ioniq 5 and 6.

Photos from Hyundai Motor Philippines, Ruben Manahan IV, Kent Flores, and Juan Paulo Papa

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