Isuzu Cebu adopts IOS standards

MANILA: The Isuzu Cebu dealership has been renovated to adopt the brand's Isuzu Outlet Standard (IOS) branding and design philosophy.

Isuzu Philippines Corporation (IPC) noted in a statement that the updated facility, which was completed in time for the official introduction of the new D-Max in the Visayas region, features a striking new black and red front fascia design.

Established in 2015, the refreshed Isuzu Cebu boasts an eight-vehicle showroom that can even display the Japanese marque’s heavy-duty truck offerings.

Its service area is equipped with 10 bays (two of which are dedicated truck bays), spreading across a 5,000 square-meter lot located at A. Soriano Avenue, Cebu City.

Per IPC, the renovation has transformed the dealership into a more inviting and conducive environment for customers, enhancing their sales and service experience.

“We are very happy with the latest renovation; it will not only improve the image of Isuzu within Cebu City but, most importantly, elevate the customer service that we provide to our Cebuano customers,” IPC President Tetsuya Fujita was quoted as saying.

According to the Japanese vehicle manufacturer’s local arm, the transformations created a more spacious setting that “supports a faster flow of transactions and a customer-centric approach to business.”

“A more prominent tower sign now stands along the main avenue, serving as a landmark in the automotive row for Ayala owned dealerships, which operates all Isuzu dealerships in the Cebu and Bohol regions,” IPC explained.

To note, Cebu serves as an important market for Isuzu and hosts three dealerships: the recently-updated dealership, main branch in Mandaue, and a satellite facility in Cebu South.

For his part, Iconic Dealership Incorporated Chief Operating Officer Alex Paguio expressed gratitude to IPC for its support.

“We would like to thank Isuzu Philippines for their continued support to our dealerships here in Cebu, and moving forward with the recent renovations, our dealerships are gearing towards maintaining our number 1 position in trucks and strengthening our light commercial vehicles sales in this region,” he shared.

Recently, IPC also had the Isuzu D-Max Mall Tour and 4x4 Action Playground last July 5-7 at SM Seaside Cebu.

Also read:

Isuzu San Pablo updated in time for 23rd anniversary celebration

Expanded Isuzu Davao wears new corporate look

Isuzu PH strengthens presence in Cavite with Dasma dealership opening