Isuzu PH awards top dealerships for 2025

MANILA: Isuzu Philippines Corporation (IPC) has recently held the 2025 edition of its Dealer of the Year Awards (DOYA) with Isuzu Cagayan de Oro emerging as the brand’s “Overall Isuzu Dealer of the Year.”

Per IPC, its Cagayan de Oro outlet showed leadership in sales, service, parts operations, and overall dealership management. Overall, it displayed operational excellence, as well as an “unwavering commitment to customer satisfaction.” 

To note, Isuzu Cagayan de Oro has been IPC’s top dealership for two consecutive years. Following in its footsteps were Isuzu Subic as first runner-up, and Isuzu Cabanatuan as second runner-up. 

Here are the other awardees announced at IPC’s 2025 DOYA: 

2025 award for Sales Operations Category
Isuzu Pasig	First place
Isuzu Alabang	Second place
Isuzu Cagayan de Oro	Third place
2025 award for Service Operations Category
Isuzu Subic	First place
Isuzu Cagayan de Oro	Second place
Isuzu Calapan	Third place
2025 award for Parts Operations Category
Isuzu Cabanatuan	First place
Isuzu La Union	Second place
Isuzu Tagum	Third place

The 2025 IPC DOYA likewise hailed Rica Anne Quico of Isuzu Alabang as the 2025 Sales Executive of the Year. The 2025 Truck Elite of the Year award also went to Migueland Castro of Isuzu EDSA. 

“The Isuzu Dealer of the Year Awards” reflect our deep appreciation for our dealers who consistently uphold the Isuzu brand promise in every customer touchpoint,” IPC President Mikio Tsukui said. 

“Winning this award for two consecutive years is a testament to Isuzu Cagayan de Oro’s disciplined operations, strong customer focus, and commitment to continuous improvement,” Tsukui added. 

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Isuzu PH: 2025 performance

As reported by the Truck Manufacturers Association (TMA), IPC has maintained a 26-year streak as the number one truck brand in the Philippine market for 2025. 

Last year, the company managed to sell 4,794 truck units in the country, which is equivalent to a 42.2 percent market share. It is the current leader across all truck sub-segments, including light-, medium-, and heavy-duty models. 

IPC’s passenger car division, meanwhile, closed 2025 at seventh place in the Chamber of Automotive Manufacturers of the Philippines, Incorporated’s (CAMPI) year-end report. According to CAMPI, IPC sold 17,237 units last year. 

Also read:

Isuzu PH highlights fuel efficient products at 2025 DOE-Petron Eco Run

Isuzu PH reopens Zamboanga City dealership

Isuzu Global Service celebrates 10th year

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